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An outdoorsman’s paradise
Polaris of Knoxville to open store in former gymnastics building just outside Farragut

A construction worker installs a section of pipe in the wall of the former Academy of Gymnastics building on Kingston Pike. The building has been gutted and will be the future site of Polaris of Knoxville, set to open April 1.- Preston Flanders/farragutpress
The main hub for a well-known outdoor sports and motorcycle dealership will open in West Knoxville April 1.

Polaris of Knoxville is moving into the former site of Academy of Gymnastics, located at 10612 Kingston Pike.

“We chose this location to be in the heart of the watercraft and motorcycle market,” said Jason Owens, president of Polaris of Knoxville.

Convenience and growth of the West Knoxville area also played a role in choosing Kingston Pike for the new store, he added.

“This location is very accessible to Knox, Blount and Anderson counties. This area is growing at a very fast rate and is very convenient to all of our customers’ shopping needs,” Owens said. “We also intend to open more locations in the future and the interstate access will allow this to be our main hub.”

Polaris of Knoxville has two other locations; one at 7616 Chapman Highway, which will be called Polaris of Knoxville South when the Kingston Pike location opens, Owens said, and another in Crossville.

A location in Rockwood was closed October 2003 in order to open the superstore in West Knoxville, he added.

Polaris acquired the land and 18,000 square-foot building November 2003. The remnants of the gymnastics academy have been removed and a construction crew is in the process of giving the facility a makeover.

“The entire building is getting a facelift and restructure,” Owens said. “The outside will be enhanced with an entrance awning for service and dock leveler for unloading service units without using ramps. This will allow us to unload customer’s machines with greater ease and eliminate any chance of damage.”

Second level training offices and a conference room will add an additional 3,300 square-feet to the facility.

Customers will be able to catch a glimpse of the 8,100 square-foot showroom as the approach the building.

“The front entrance will receive a stucco structure entrance enhanced with a glass wall to allow customers to view the 8,100 square-foot showroom,” Owens said.

Customers will get a peek at Polaris’ all-terrain vehicles, watercraft and Polaris Ranger line, Victory motorcycles, E-ton youth ATVs and full line of parts and accessories.

Owens said the location would also be equipped with a “state of the art factory-trained service department” that services “all brands of motorcycles, ATVs and Polaris watercraft.”

The new location will employ around 20 people, he added, and be open Monday through Friday 9 a.m. to 8 p.m. and Saturday 9 a.m. to 6 p.m.


Polaris is celebrating its 50th year as a recreational vehicle manufacturer. The company was established in Minnesota and now sells products worldwide.

Owens started Polaris of Knoxville in 1996, opening a store in Rockwood. He opened Polaris of Knoxville at 7616 Chapman Highway in 1997. In December 2002, along with partners Terry Lewis, Jeff Lawhorn and Rick Ferguson, a store in Crossville was acquired.

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