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Mother’s Day key time for business


It’s fitting that a 10-year Mother’s Day tradition at the Aubrey’s Family of Restaurants was the idea of owner Randy Burleson’s mother.

“It makes them feel very special on that special day for mom,” said mother Pat Burleson of her idea to hand out yellow roses to moms on Mother’s Day at all of Randy Burleson’s restaurants — Aubrey’s Café on South Campbell Station Road and West Lamar Alexander Parkway in Maryville, Edison Park Steakhouse on South Campbell Station Road, Sunspot on Cumberland Avenue and Barley’s Taproom & Pizzeria on East Jackson Avenue in the Old City.

But why yellow roses?

“(Randy’s) favorite flower is yellow roses,” Pat Burleson said.

And a lot of moms will be receiving them at Randy’s eateries on what is widely known as the busiest day in the restaurant business.

“It blows all the others away,” Randy Burleson said. “Moms don’t cook on Mother’s Day, they go out and eat. There’s not a bigger holiday.”


In order to accommodate the big crowds, Randy Burleson will beef up the staff at his restaurants.

“On that day people come in that don’t normally come in,” he said. “We want to make sure they’re taken care of.”

Randy Burleson said the heaviest traffic is usually between 11:30 a.m. to 2 p.m.

“People come in just after church,” he said. “It’s one of those where you have a big lunch and dinner comes right after it. Just nothing compares.”

Another industry that experiences a lot of business from Mother’s Day shoppers is spas and salons.

“Prior to that day we have a lot of mostly gentlemen purchasing gift certificates ... mostly for pampering,” said Stacey Handel, owner of Garde Bien SpaSalon on North Campbell Station Road.

“It’s the third largest holiday,” she said, adding that it only trails Christmas and Valentine’s Day.

Handel said she has sold gift certificates ranging from $50 for a single service to almost $400, which includes a full day of every service offered at Garde Bien.

“That’s a good way to say ‘thank you,’” she said.

But, grown-ups are not the only ones buying spa and salon products for mom, she added.

“Every year we do promotions with kids at Farragut High and the private schools,” Handel said. “It enables them to get something very nice for their mom.”

Gift sets and lotions are also hot items for Mother’s Day shoppers.

“They are prepackaged and ready to go. Men like that,” Handel said.

Since Mother’s Day falls on Sunday, Garde Bien will not be open, but Handel expects to receive a lot of phone calls on Monday.

“We get quite a few phone calls the first day after Mother’s Day to start booking,” she said.

Rick Terry Jewelry Design is traditionally not open on Saturdays, but on the Saturday before Mother’s Day its doors will be open.

“This is one of those Saturdays I am open for business because it such a good day for jewelry,” said Rick Terry, owner of the jewelry design business.

“Mother’s Day is traditionally bigger than Valentine’s Day.”

Terry said Mother’s Day is not a holiday where they sell a number of large items.

“It’s generally not a large item holiday,” he said. “We do a lot of rings, gemstone rings and pendants.”

Another local business is expecting a lot of business as Mother’s Day draws nearer.

“We get a lot of last minute shoppers,” a Petals Floral and Garden representative said. “It is the biggest holiday next to Valentine’s Day.”

The floral shop is located in the Aspen Square Center shopping center on Kingston Pike.

 

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