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Tennessee Motorsports fits the latest biking trends

According to one motorcycle shop owner the demographics of biking enthusiasts has broadened.

“The bad boy image has changed,” said Tim Burnette, co-owner of Tennessee Motorsports, 9918 Kingston Pike.

“We have more doctors, lawyers, professional people, women.”

Burnette added that today women make up 18 percent of the total motorcycle riding community.

Motorcycling is becoming more mainstream and people are using them to relieve stress, he added.

“It’s no longer the Easy Rider image. People are riding today to relieve stress from work … it has totally changed the image,” Burnette said.

Motorcyclists are even becoming more community involved, riding in benefits for Second Harvest Food Bank and most recently to raise money for Lenoir City Sheriff’s Department Deputy Jason Scott’s family.

“Stuff like that is good … that just totally changes the image of people that ride bikes for fun,” Burnette said. “The motorcycle industry is becoming more community involved.”

Another trend in the motorcycle industry is more buyers are looking for custom bikes.

“People want a bike they can call their own,” Burnette said, adding that was why he and Marty Duncan opened Tennessee Motorsports in November 2003.

“I was convinced that Knoxville needed a custom bike shop that carried factory custom lines of bikes,” Burnette said.

Adding to the growing popularity of factory custom bikes is that they are now financeable, something that Burnette said is a relatively new service.

“Normally in the custom bike world you cannot finance them,” he added.

But all the bikes at Tennessee Motorsports are “Kelley Blue Book, financeable,” Burnette said.

“Being factory custom, you know what it’s worth,” he added. “ … and you can get them insured at fair rates.”

Tennessee Motorsports carries custom bikes from three motorcycle manufacturers — Independence Motorcycle Company, American Ironhorse and American Performance Cycles.

“We’re the only dealer of American Ironhorse in the state,” Burnette said, adding they are the largest manufacturer of custom bikes in the United States.

Tennessee Motorsports offers all models of American Ironhorse motorcycles, five of the American Performance Cycles’ models and three from the Independence Motorcycle Company.

And if the model that you want is not on the showroom they can order it for you, Burnette said.

“They can buy from the multiple models on the floor or order a bike especially for them,” he said.

Customers can also get their bike serviced at Tennessee Motorsports by its staff of certified technicians, who can service the products sold at the shop, V-twins, Harleys and any other make of motorcycle, Burnette said.

“These bikes here are important to the people who buy them and they want them handled with care,” Burnette said. “We want to be their one-stop shop.”

Adding to the one-stop shop concept, Tennessee Motorsports carries parts and accessories — such as Easy Rider apparel and Sullivan leathers.

They even carry their own line of apparel that Burnette said was started to “get our name out there.”

“We want brand recognition,” he added.

There is even a service at the shop for potential riders to test the waters and see if they may be interested in biking.

A satellite office for the world’s largest motorcycle rental company, EagleRider, is located within Tennessee Motorsports.

“It’s a natural draw to our business,” Burnette said.

Although the company deals primarily in Harley-Davidson rentals, Burnette said it’s a good service for “people considering buying a bike.”

“Although it’s not the one we sell, they can see if they like riding or want to ride again,” he said.

For more information about Tennessee Motorsports’ products, visit their Web site at


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