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Frame, design shops merge


The owners of Frameworks on North Peters Road and Wolfgang Interiors, a home-based interior design business, have decided to join forces in order to allow their customers a one-stop shopping opportunity unlike any other in town.

Lara Periut and her husband, Nick, and Wolfgang Schaber recently opened Frameworks/Wolfgang Interiors in the Shops at Turkey Creek. The concept came to fruition because the two companies enjoyed mutual customers.

“Wolfgang would send his customers to our shop for their custom frames and we would send our customers to him when they needed the assistance of an interior designer,” Lara said. “We talked about combining our businesses because it just made sense.”

The Periuts, native Knoxvillians, have been in the framing business for more than 15 years. Nick began working as a framer, and within two years of high school graduation he had his own framing business. Lara graduated from the University of Tennessee with a degree in art. She worked at the frame shop to supplement her income while in college.

Lara said her husband is a “history buff” who deals in Civil War artifacts and his passion is reflected in the merchandise at the Frameworks on North Peters Road.

“I am a painter and I sell my paintings,” said Lara. The couple has a three-year-old daughter, Cora, who paints alongside her mother, and a baby boy due this month.

Lara said the custom framing is done “in house” and the turn-around time is typically five to seven days.

“We ask several questions of our customers to determine their style, whether it is contemporary or traditional and the colors within the room in order to select a frame for their artwork,” she said.

Frameworks will also make a visit to a customer’s home to further customize their selection. “Sometimes we go to our customer’s homes and hang the pictures on the wall for them,” Lara said.

Schaber, an Austrian, has lived in Knoxville for more than seven years and has been in the design business for six.

“I am involved in several projects right now,” he said. “I just finished a season on the Food Network doing a show called “Kitchen Accomplished.” Schaber said there are three main characters involved in the cable show. “I am the kitchen designer and I work alongside a contractor and a chef,” he said. The show involves the complete setup of a kitchen using the expertise of all three. He said he is hoping that the show will be picked up for a second season.

“I also worked on ‘Designers Challenge’ on HGTV,” Schaber said. “I won the challenge and was the designer for Tina Wesson’s new house.” [Knoxville’s Wesson won $1 million on “Survivor Australia” TV program.]

Shaber said he and his general manager/structural designer, Mark Tuten, will be building a home for the Dogwood House and Garden Show and it will be on display at the Knoxville Convention Center Feb. 17 through 21.

Wolfgang Interiors has an extensive selection of silk drapery material.

“Our business is about the customer, “ he said. “ We will do it all, from color selection to flooring to lighting, accessories and furniture placement.”

Customers may shop from catalogues or from the merchandise in the store. For more information, visit the Web site at www.wolfganginteriors.biz

 

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