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Cranberry Hollow wins award

Country Business magazine, a 32,000-circulation trade publication for the retail gift industry, has named Cranberry Hollow in Lenoir City its Retailer of the Year for 2004.

Cranberry Hollow was chosen for the award based on owners Sue and John Boling’s savvy business sense, the store’s beautifully displayed merchandise selection, the store’s exceptional customer service and the business’ incredible growth in the two years it has been open. Winners were selected from more than 25 entries received from across the country.

“Choosing winners is always a tough decision,” says Country Business editor Susan Wagner. “There are so many wonderful individually owned gift and home décor stores across the country, but certain shops, because of the owners’ commitment to the business, stand out among the others. Cranberry Hollow is one of these stores. Not only does the store present an incredible shopping experience, but the owners, Sue and John Boling, are incredibly savvy business people.”

As Retailer of the Year, Cranberry Hollow received a trophy as well as gifts and prizes. An article on the business appears in the November/December 2004 issue of Country Business.

“The Bolings have done an outstanding job with this shop,” Wagner says. “They have a passion for the business and are committed to making it successful. It is truly an outstanding store. We are proud to feature it in our magazine and honor it with our Retailer of the Year award.”

Cranberry Hollow’s warm and welcoming atmosphere is ideal for showcasing carefully selected merchandise, which includes Keepers of the Light candles, Crabtree & Evelyn products, quilted handbags, silver jewelry, quilts, braided rugs, linens, furniture, accessories, seasonal gifts, folk art, primitive decor, tinware and more. Sue keeps track of her customers’ wants, goes to several trade shows, reads magazines and looks online for new vendors and lines.

In addition to the 3,500-square-foot shop, Cranberry Hollow also features the 1,500-square-foot Buttercup TeaRoom. The tea room, which opened in late September, seats 80 and serves lunch and dinner. Executive chef Vernon Monzillo, who trained at the New York Culinary Institute, serves up specialties such as bay scallops and New England clam chowder.


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