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‘Beefing’ up the West Knox restaurant business


The ever-changing landscape of the Shops at Turkey Creek is about to add another restaurant to the mix with the opening of Beef’O’Brady’s Family Sports Pub.

Owners and former Florida residents, Mike and Linda Peacock said there are Beef’O’Brady’s all over the sunshine state.

“We would eat at Beefs sometimes five times a week,” Mike said. “We figured we might as well own one since we like it so much.”

When the Peacocks decided to “buy into Beefs,” they sold their home and traveled throughout Tennessee looking for the ideal location.


“We started in Johnson City and headed west,” Linda said. “We saw the Turkey Creek sign from the Interstate and knew we had to check it out.”

Coincidentally, the Peacocks lived in a town called Turkey Creek in Florida. Mike and several of his family members went to Turkey Creek High School, and he said he felt like this is where they were meant to be.

After building a home in Farragut and enrolling their son, Corey, in Farragut High School, the Peacocks began work on the restaurant. Mike said they plan to open Monday, May 23, and as of right now, construction is on schedule.

The 3,500-square-foot restaurant seats approximately 120 patrons and an additional 25 can be seated on the outdoor patio. Sports memorabilia will fill the forest green walls. There will be two large-screen TVs and an additional 25 televisions will be suspended from the ceiling. While parents are watching “the game,” children can occupy their time playing video games in a private game room. Beefs is a smoke-free restaurant, but smoking is allowed on the patio.

“We would really like to focus on the community and community sponsored sporting events,” Mike said. “We’ve already talked to the basketball coach at Farragut High School about having a pancake breakfast fund-raiser for his team.”

Linda said two specialties at Beefs are the Buffalo-style chicken wings and the Watterson sandwich, which is roast beef and Swiss cheese on a grilled rye bread.

“The wings are fresh, never frozen,” Mike said. “And the Watterson is so good.” Sandwiches, sides and salads round out the menu. A Kids Meal is available for children 12 and under for $2.99.

Beef’O’Brady’s originated in 1985, in Florida, when businessman Jim Mellody envisioned the idea of a neighborhood pub where families could enjoy a meal and watch a sporting event in a friendly atmosphere. The sports-themed restaurant was a success and Beefs currently has 150 franchised locations in the Southeast and Midwest and are looking to expand the concept nationwide.

A team of 35 associates, who will be trained by Beefs employees from Florida, will staff the restaurant.

“Beefs is a great place to bring the family,” Mike said. “It’s not a smoky bar, it’s family friendly and fun. A place to relax, watch the game and eat some really good food.”

Business hours at the 11083 Parkside Dr. restaurant will be from 11 a.m. to 11 p.m., Monday through Saturday and 11:30 a.m. to 10 p.m., Sunday.

 

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