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• Party City Corporation, America's largest party goods retail chain, launched a new Web site just in time for Halloween, with a total facelift and scary customer sweepstakes, such as the X-Scream Makeover. The URL is www.partycity.com.

• East Tennessee Development District and the Areawide Development Corporation have moved to: 301 McGhee St., Maryville, TN 37801 (street) and P.O. Box 249, Alcoa, Tn 37801 (mailing). ETDD may be contacted at 865-273-6003 and ADC may be contacted at 865-273-6008.

• Abercrombie Radiology was awarded a three-year term of accreditation in MRI as the result of a recent survey by the American College of Radiology. The ACR awards accreditation to facilities for the achievement of high practice standards after a peer-review evaluation of its practice.

• To aid in the relief effort and overwhelming demand for pet carrier crates, Agri Feed Pet Supply has made a substantial donation to IKARE (Indepet Katrina Animal Rescue Effort). With the help of donations from pet enthusiasts, IKARE continues its effort to transport animals left behind in the wake of the Gulf Coast devastation to permanent homes, foster homes and no-kill animal shelters. AgriFeed Pet Supply is located at 5716 Middlebrook Pike. For more information, call 865-584-3959.

• Knoxville based advertising firm, Low + Tritt, recently announced its collaboration with New York Times bestselling author Heather Graham. The firm was contracted by Graham to produce and place a 15-second "movie trailer style" spot in promotion of her latest novel, "Ghost Walk." The paranormal romance novel was released Sept. 27. Set in New Orleans just one week prior to Hurricane Katrina, "Ghost Walk" required Low + Tritt to shoot on-location at the Lafayette No. 1 cemetery the week before Hurricane Katrina hit the Gulf Coast. Low + Tritt partnered with Knoxville-based production company, Radiant Media, to create the 15-second spot. Shot in high-definition, the 15 second spot portrays the ethereal atmosphere of "Ghost Walk." Translucent ghosts appear in New Orleans’ red-hued Lafayette No. 1 cemetery as the narrative teases the viewer with a description of the novel. The spot has been scheduled to broadcast nationally across Regal Cinemas movie screens prior to feature films, as well as on national television networks reaching its main target, women. "Ghost Walk" by Heather Graham will be available in paperback in early October or through www.MIRABooks.com.

 

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