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Mighty 670 hits Farragut airwaves


A bolt of lightning is one reason Farragut and surrounding areas once again have a radio station playing the oldies.

WMTY-AM or “Mightly 670” is the newest offering by Horne Radio, the family of radio stations owned by Farragut resident Doug Horne.

The transmitter for 670-AM, formerly part of the AM talk “Network” which also includes 850, 1140, 1290 and 1400, was struck by lightning two months ago.

“After we replaced the transmitter and the tuning box at the tower … we thought separating [670] out from the Network and making it its own station was a good idea,” said Brian Tatum, general manager of Horne Radio, parent company for WMTY.

A need in the market prompted the choice of an oldies format.

“There’s not another oldies station playing music from the 50s and 60s,” Tatum said. “We went with oldies on the AM side because most of the people who grew up listening to that music from the 50s and 60s grew up listening to it on the AM dial. It’s a natural progression to go back to that.”

Oldies fans can listen to their favorites from the 50s and 60s, with a few hits thrown in from the 70s, from sunrise to sunset.

“The FCC requires certain AM stations to do that to make way for other stations out of town without interfering with them,” Tatum said of WMTY’s schedule.

Listeners also can expect to hear more tunes and less talk; all programming will be broadcast from a computer.

“It’s all about the music on the station. There will be no deejays on the station, just straight music and some community information during breaks.”

The change on 670-AM, also dubbed “Farragut’s oldies station,” comes at the same time Horne Radio’s 105.3 FM was re-imaged as WFIV or “We’re Farragut’s Independent Voice.”

Both stations will cover Farragut news and events.

“When something’s happening during the day in Farragut such as an early basketball game at the high school, we may air it on the AM station,” Tatum said.

Tatum added that Horne Radio spent about $35,000 repairing damage from the lightning strike and making improvements to the signal.

“It’s a great signal now,” he said. “It covers all of the Knoxville metro area, Sevierville, Knoxville, Blount County, Anderson, Loudon, Union. The quality now is almost that of an FM station. There’s not the typical fading in and out and static that you get on a typical AM station.”

 

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