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Sound & Cinema looks to simplify home theater
New Farragut Towne Square business offers wide product range, expertise

Home theaters are growing in popularity, but installing a large screen and a surround-sound system can be complicated.

Sound & Cinema, newly opened in Farragut Towne Square, looks to offers everything homeowners and builders could want for an impressive home theater. Owner Brian Reischman encourages people to walk through the 5,000-square-foot store. Reischman offers "good, better and best" for consideration.

Model rooms help customers visualize what they might want to do in their existing homes, or in the new home they plan to build. The business will even do the construction work necessary to finish a basement room and then install a home theater system.

Business has been brisk since the Nov. 11 opening, Reischman said. The store features flat plasma screens, flat LCD screens and projection screens, in addition to projectors, DVD players and speakers.

Sound & Cinema will even install velvet curtains to give your room that theater ambiance.

"The biggest sellers are flat-screen TVs, then home theater rooms, then stereo speakers," Reischman said.

Projection screens have been another popular choice, with 92 inches being the preferred size.

What is the cost of a set-up like that? Reischman said that the 92-inch screen, projector, speakers, receiver and DVD player can be purchased and installed from $5,000 to $100,000, depending on the customerís budget.

A projection screen goes up to about 120 inches diagonally, and costs between $3,000 and $10,000.

Customers who prefer the popular 50-inch plasma screen, on the other hand, are looking at a cash outlay of $5,000 for the plasma TV and another $5,000 for the speakers and necessary installation.

The largest plasma screen is 80 inches diagonally, and can be ordered for $40,000. So far Sound & Cinema has been selling projection screens and plasma screens at about the same rate.

Sound & Cinema can install the TV screens in a variety of ways.

For instance, a flat screen can be put into the wall above a fireplace, whether it is wood burning or gas. "We install above brick fireplaces all the time," said Reischman.

Customers may want to conceal a TV screen. The store can sink a flat screen into a wall, then cover it with a painting that slides to the side to reveal the screen.

Or Sound & Cinema can install a hydraulic lift to raise a screen out of a partition wall or piece of furniture. Projection screens can be permanently attached to a wall, or the screen can roll up the wall and disappear into a box installed in the ceiling. Reischman said that a 120 diagonal inch screen is the largest that can be installed that way.

Sound & Cinema evolved from Reischmanís personal interest in his own home theater. After working in the commercial finance business, he decided to retire early and make his hobby his business. Store hours are from 10 a.m. to 7 p.m. Monday through Saturday and from 1 to 6 p.m. Sunday.

Home theaters have become a popular remodeling project for family rooms, as well as a much sought-after commodity in the home building industry.

What is the attraction?

Bob Gatton with HGTV writes: "Many claim it is because of high movie ticket prices and sometimes uncomfortable or noisy movie theaters. Others maintain that a media room is the natural evolution of the family room. It might be the variety of programs available on satellite and cable; or it could be the huge number of DVDs that are available, often only a few months after they were at the local cinema.

Or it might be that audio and video components are constantly improving in both quality and value.

There are many different reasons, but there is no denying that customers are asking about media rooms and home theaters now more than ever.


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