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Comcast gives to Imagination Library
- Thu, Dec, 22, 2005
NASHVILLE — Thousands of Tennessee children this year became “members” of the Imagination Library thanks in part to the year-long, statewide airing of a television public service announcement featuring Gov. Phil Bredesen and entertainment legend Dolly Parton.
At no cost to Tennessee’s Imagination Library partners, Comcast produced and aired the 30-second announcement 28,281 times, for an in-kind gift valued at more than $1.1 million.
In 2005, 55 of Tennessee’s 95 counties adopted the Imagina-tion Library, bringing the official number of counties offering the program to 83.
The remaining 12 counties have made a commitment to adopt the program in 2006.
To find an Imagination Library in your county, visit www.governorsfoundation.org or call toll free 1-877-99Books.
Created in 1996 by Dolly Parton in her hometown of Sevierville, the Imagination Library provides a new, age-appropriate, hardcover book each month to children from birth to age five at no cost to the family, regardless of income.To find an Imagination Library in your county, please visit www.governorsfoundation.org or call toll free 1-877-99Books.
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