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Country’s Adkins endorses Idleaire

Country music superstar Trace Adkins paid a visit to Farragut Tuesday, March 14, to announce his partnership with Knoxville-based IdleAire Technologies Corp.

Adkins will become the spokesperson for IdleAire Technologies, a company that provides Internet access, Cable television, movies on demand and an air conditioning system that allows over-the-road drivers of big rigs to turn off their engines at night.

“I think over-the-road driving is going to be defined in two phases — before IdleAire and after IdleAire,” Adkins said. “It’s a win-win situation for everybody, especially the over-the-road drivers.”

Adkins said his personal driver made him aware of the IdleAire technology.

“I have a great deal of respect for drivers,” Adkins said. “I know how hard they work and how vital their work is.”

He said he talked with other truck drivers and even climbed into the cab of a truck to personally inspect the IdleAire system before deciding to support it.

Adkins said he will make personal appearances throughout the year for IdleAire and will videotape a variety of messages for delivery to drivers and fleets. In turn, he will have access to the Trucking Entertainment Network, which includes an IdleAire-developed television channel called TENCountry, which delivers country music videos and other entertainment to drivers attached to the IdleAire system.

John Doty, manager of corporate communications for IdleAire, said the partnership with Adkins has been in the works for several months.

“He’s one of the hottest performers in country music today,” Doty said. “Truck drivers form a core group of country music fans. We feel he’ll be able to get the message out to a lot of the truck drivers out there.”

Doty said it’s Adkins’ blue-collar background that makes him so appealing to so many people. He said Adkins worked as a pipe fitter on an offshore drilling rig. He moved to Nashville in 1992 and did construction work to survive while he sang at night and looked for his break.

In the past year, Adkins has sold more than 3 million records with two of them going platinum. The singer’s “Honky Tonk Badonkadonk Tour” has been selling out in venues from Maine to Oregon and will wrap in April with a concert in California.

Doty said the IdleAire system would have a lot of advantages for both the drivers and the large corporate fleet of trucks.

“Long-haul drivers are required to rest ten hours for every eleven spent on the road,” he said. “To provide air conditioning and heating in the cab, they have traditionally idled their engines.”

This leads to an increase in diesel fumes as well as the expense of the fuel just to run the heating and cooling of the cab.

“The environmentalists are bound to love it just for that,” Adkins said.

The IdleAire system attaches to a rig with the help of a $10 adapter.

Doty said IdleAire currently has 24 locations in 11 states. Another 210 locations are scheduled to be built in 35 states over the next 15 months.

He added the company has installation agreements with more than 600 locations, including chains of Pilot Travel Centers, Petro Stopping Centers and Travel Centers of America.


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