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Jefferson Bank opens Farragut branch

Jefferson Federal Bank, a locally owned and operated financial institution based out of Morristown, celebrated the opening of its first Knoxville retail location in Farragut with a ribbon-cutting Monday, July 12.

Community leaders, bank officials and new customers celebrated the milestone with remarks about the significance of the Farragut location, and an opportunity for new customers and guests to observe the design of the new facility.

“We’ve been planning our expansion into the Knoxville market for over eighteen months, and I think the result of this careful preparation will bring the Knoxville market and Farragut a whole new look and feel to retail banking,” said Andy Smith, president and CEO of Jefferson Federal in Morristown. “From the leadership we’ve chosen to run the Knoxville market, to the new approach to convenience and customers service, we’ve tried to cover every detail to make this bank unique and what the Knoxville market wants in a bank.”

The bank is bringing 50 new jobs to the Knoxville market with three new branches planned for West Knoxville by 2008. The bank held the groundbreaking for its Knoxville headquarters, located on Bearden Hill, at the end of June. The third Knoxville location, planned for the Cedar Bluff area, is expected to open in 2008.

From the moment you walk in the door of the Farragut branch, it is evident that this is not your typical banking experience, said Charles Robinette, chairman of the Knoxville-region banking operations. It does not resemble a typical bank atmosphere — instead, we have taken a retail approach to service.

When customers come into the bank, they will be greeted by a concierge, who will introduce them to the person who can handle their needs. And instead of facing a row of tellers, customers will be offered the convenience of talking with a sit down teller in a more personal and private environment. For those in a hurry, there is a stand up service area to cash checks and make deposits quickly.

“We believe our customers will both see and recognize the difference in the way we serve them. For instance, if everyone that can assist you is busy, you’ll be offered a chair and a beverage. That’s not something people are used to, and we hope to continue to surprise people with our approach to service,” Robinette said. “I have been in the Knoxville banking market for years, and I know this will fill a niche in the marketplace and is something that is greatly


The Farragut branch of Jefferson Federal is a full service bank offering mortgages, commercial loans and retail lending, along with a variety of retail and commercial deposit products

Customers will also have access to an ATM system that allows for free transactions at all ATM locations in the United States. Another major point of difference from other banks is their local lending authority for more than $10 million in commercial loans, as well as timely and flexible service for commercial accounts.

A continued dedication to customer service is one of the reasons Jefferson Federal has been in business since 1963 and has more than $75 million in stockholder equity, said Tony Carasso, president for the Knoxville-region.

“Our job is to make the business of banking easier than it has ever been before,” Carasso said.

Jefferson Federal’s Farragut branch is located at 11916 Kingston Pike fronting Derby Run apartments and across Kingston Pike from farragutpress.

Jefferson Federal Bank is a locally owned and operated financial institution that has been part of the Hamblen County Community since 1963.

Jefferson officials said the bank is committed to the people, families and businesses who depend on it for support and guidance. Its dedication to quality people, services and products has helped to forge lasting relationships with customers. It strives to uphold a personal and professional responsibility to the community.

For more information, call 865-684-1001, or visit


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