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1 Limit Bait Shop reels in business

If you ask Chris Henderson about lunker sauce, he’ll tell you it isn’t the latest Martha Stewart recipe.

Chris Henderson is the manager of 1 Limit Bait Shop, a bass fishing specialty shop nestled in the heart of Farragut at 156 West End Ave., and can tell you that lunker sauce isn’t for consumption, unless you are a fish.

While the store isn’t visible from main thoroughfares, Henderson said his customers find the store and generally become regular shoppers.

“There really is a market for fishing supplies in this area,” he said. “If you think about it, we’re right in the middle of about eight lakes. You’ve got Fort Loudoun, Tellico, Watts Bar, Cherokee, Douglas … There’s a lot of fishermen around here.”

Henderson said his store, which recently expanded from 1,400 square feet to 2,800 square feet, specializes in different baits for different lakes.

“When at Douglas at night, you want to tend to use a red worm,” he said. “At Loudoun at night, you want to use a black or purple one.”

He doesn’t sell live bait, such as worms, minnows and shad. As manager and sole employee of the store, Henderson said meeting the environmental requirements of dealing with live bait would be too time consuming.

Henderson said he has learned this type of knowledge over a lifetime of fishing and more than 10 years in the sporting goods industry. He deals with customers and inventory on a daily basis and said he learns a lot from the customers.

Store inventory includes fishing rods from Shimano, Convergence and All Star, an assortment of reels from different manufacturers and a multitude of artificial worms from the Zoom Bait Company as well as other lures.

“We do a lot of business for the bass tournaments,” he said. “Spring and Christmas are our two busiest times.”

Henderson said 46 percent of his sales volume comes during the holiday season as part of a national trend, which saw more than $2 billion in fishing tackle sales last year.

He said he isn’t really concerned about Gander Mountain coming to Farragut.

“The larger stores generally have a base line of products,” he said. “We do a lot of specialty items.”

For more information, call 865-966-8087.


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