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‘Corner’ molds Wiberly’s talent, zeal

Farragut resident Carolyn Wiberly knows how to make the most of a stitch in time, a stitch in jackets and stitches in shirts, but now she is doing so with a zeal for sports.

Carolyn Wiberly purchased the Sports Corner, 11110 Kingston Pike, from Diane Mack several weeks ago and is combining her embroidery experience with a burgeoning enthusiasm for sports.

“I really didn’t know too much about sports when I took over the business,” Wiberly said. “I’m learning about the different sports and what the community needs.”

An old business axiom describes a key to success as location. Location is one of the main reasons Wiberly said she purchased Sports Corner.

“I had a business for three-and-a-half years called Artistic Applications Embroidery located behind Papa John’s pizza,” she said. “I slowly built up clientele, but for the most part people didn’t know I existed because they couldn’t ever see my store.”

It was Diane Mack, Wiberly said, who took her embroidery business into the sports realm.

“Diane discovered I was here and began bringing sports items to me for embroidery,” she said. “I got to know her and we developed a professional relationship.”

Wiberly said her orders for embroidery sports items from Mack began to grow, allowing her to purchase more specialized equipment for her growing business.

“It’s kind of funny because people began bringing things to Diane for embroidery and she would bring them to me over the past year,” Wiberly said with a chuckle. “They didn’t know there was an embroidery shop here in Farragut.”

Wiberly said she has many types of specialized embroidery equipment that do specialized work. She has a computer program and special paper that allow her to do tackle twill lettering. This is a special type of paper that allows her to do lettering in block or script format.

“I’ve had to become something of a graphic artist,” she said. “The program lets me draw the design I need and then cuts it out of the paper.”

Wiberly said she has equipment that would allow her to do embroidery inside a shirt pocket.

“I have equipment that lets me do engraving on any type of metal or glass,” she said.

A story she likes to tell concerns a phone call she received from a lady who had purchased several Waterford crystal crosses and wanted them engraved for different family members. Wiberly said the lady had called several places in town that declined to engrave the crystal crosses. Wiberly engraved the crosses and created a satisfied customer.

While she is now owner of Sports Corner, Wiberly still maintains an independent phone number for Artistic Applications Embroidery. She said she wants the different customer base to be able to call the different numbers for their different needs.

“I’m eventually going to change the name to Art App Embroidery and Sports Corner,” she said. For more information, call 865-966-5894.


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