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Memphis-based Pimento’s Café out to soothe local hunger pangs

A new business is on its way to the Colonial Pinnacle Lifestyle Center at Turkey Creek and its owners are hopeful it will hamper hunger pangs throughout the community.

The Memphis-based Pimento’s Café and Market is expected to join the ranks of Turkey Creek businesses by early December and owner Trey Jordan is looking forward to the prospect.

“I’d suggest to you we are Farragut,” he said. “We call ourselves the non-alcoholic ‘Cheers’ in Memphis. People come and eat with us and they know everyone in the store. We think it’s important to foster those types of relationships. We really like to tie into communities and I think West Knoxville is a community we will tie into.”

The restaurant is slated to be next door to the current HH Gregg location off Parkside Drive.

Jordan said Pimento’s currently has three restaurants in Memphis and a fourth in progress. The Turkey Creek restaurant will be the first one outside the Memphis area.

“I love the Knoxville area,” he said. “I like the size town Knoxville is. I think we could open four or five stores in the Knoxville area. Plus, I wanted to stay within a one-day’s drive of the Memphis area. I think there are a lot of people who know us in Memphis who have an affinity for Knoxville.”

Once in the community, Jordan said the business plans to become a vital part of it.

“We do this thing called strategic partnership,” he said. “We pick five strategic partners, people who are making a difference in the community and we get very involved with them, whether academic, business or on-profits.”

Pimento’s offers customers a variety of options, he said. Customers can come in to taste a variety of fresh-made sandwiches, including its famous pimento cheese, egg salad, tuna salad and a variety of other sandwiches.

“We’re big into salads,” he said. “You can come in and get one of our ten homemade fresh salads every day. We have six different soups you can have every day.”

Another aspect to the business, Jordan said, would be the home-meal replacement portion of the market.

“Home-meal replacement items — I mean it’s a market,” he said. “You can come in and get your meals for the weekend. It’s where you get your appetizers, a salad for twenty people.”

The home-meal replacement aspect is what Jordan plans to emphasize during the upcoming holiday season. He said customers would be able to obtain hams and other holiday items instead of having to cook for their guests.

For more information, call 865-566-0433.


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