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Entrepreneur follows dream to fruition

Farragut resident Christie Rees knows what it’s like to bring a dream to life. Rees is the owner of Hip Hip Hooray, the new accessories store at 122 West End Ave. in Farragut.

“What I’ve always wanted is a place where people could avoid going to the major stores and stop in to get a fifteen dollar birthday gift and go,” she said. “As a mother of three boys, I know what that’s like.”

Time becomes a rare commodity for parents, she said, and she wanted to create a place where parents wouldn’t have to spend too much time waiting or fording through rivers of people.

Rees said her inventory includes a selection of Gail Pittman dinnerware, children’s clothing and cloth backpacks. Customers can also choose a line of jewelry items for women, items for men — pens, money clips, cuff links — and have them engraved.

“I don’t do the engraving here, but the company I use has a real quick turnaround time,” she said.

Rees offers a line of invitations for customers for multiple occasions, such as birthdays, birth announcements and a host of other occasions.

Her featured items this time of year include specialized, hand-painted Christmas ornaments.

“Most people like to pick up an ornament for their children each year,” Rees said.

While juggling a start-up business, she is in the process of creating an online store from which customers can choose to purchase inventory items. The address for the online store is

“I’ve got the site up, but I don’t have any items on it yet,” she said. “I’m still in the process of getting them on there.”

A native of Mississippi, Rees said Hip Hip Hooray is her first venture into the retail world. Her prior work experience includes 12 years in the title and escrow business.

“My husband worked in retail and I ask his guidance on things,” she said. “He comes in when he can to help me out.”

Rees said she expects her biggest challenge to be juggling three children and a new


“It’s a challenge I look forward to,” she said.

For more information, call 865-675-2060.


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