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Rochelle enters alderman frey

Ron Rochelle loves volunteering. It is his volunteer spirit that is leading him to seek the Farragut Ward I Alderman seat.

“Volunteering is a big part of my life,” he said. “We have a great demand in coming years for infrastructure needs. If you look at subdivision growth, we have well over five hundred homes that are going to be developed over the next few years. There will be a tremendous infrastructure need and problems with growth. I love to solve


Rochelle said he has an intimate knowledge of Farragut and its needs through his work on the Visual Resources Review Board and as a member of the town’s Unsung Navy.

“I bring experience in the business community and finding financial solutions,” he said. “I enjoy interacting with people.”

Rochelle, 54, said he has been in Knoxville since 1986 and in Farragut since 1996. He currently serves as treasurer for Designsensory, a company owned by his son, Brandon, and a friend of Brandon.

“I owned three furniture stores throughout Tri-Cities and Knoxville,” he said. “I sold out of the business in nineteen ninety-two and have been a certified financial planner ever since. My son’s company is an important part of my life.”

Rochelle said, if elected, he believes continuing to improve the town’s infrastructure would be a high priority.

“We need to press forward with all the capital improvement projects we have on the board, which I am for all of those,” he said. “Everett Road in my ward is a problem. I’m sure the constituents of my ward don’t like the red light at Campbell Station [Road] and Grigsby Chapel [Road], especially during the holidays. That intersection will continue to cause problems. On the south side, we need to continue to develop Old Stage Road, Virtue Road and McFee Road.”

One particular point of controversy in the community has been the relationship between the town and area businesses, especially with regard to the town’s sign ordinances. Rochelle said he believes the matter is fine at status quo.

“Two years ago, I was very disappointed with the performance of the board in this matter,” he said. “In that two years, I think they have tried to improve the relationship they have with the business community. With the experience that I have from being a member of the Visual Resources Review Board, I believe the sign ordinances have been relaxed to the point where I really don’t want to relax them any more.

“I feel like if a businessman would come to the board with a realistic sign or a realistic request, that it would be approved,” he added. “Gander Mountain and Parkside Plaza Two are great examples of that.”

Rochelle said he also feels strongly on the issue of keeping Farragut students in Farragut schools. It would be divisive to the community, he said, to divide the Farragut school district.

Rochelle and his wife, Suzan, live in St. Charles subdivision. A graduate of The University of Tennessee, he is a member of the Volunteer Income Tax Assistance program, Knox County Parks and Recreation Board, Fox Den Country Club and Westminster Presbyterian Church.


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