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Maggie Moo’s dishes up sweet treats

The advent of spring brings thoughts of flowers, love and what flavor of ice cream to sample on a warm day.

The owners of Maggie Moo’s, an ice cream parlor at 11391 Parkside Drive, are hopeful they will see herds of customers as warmer weather spears the icy grip of winter.

“We opened in July of last year and didn’t really have much time to build up clientel before cold weather came in,” Jason Grafton, 22, said. “With warmer weather, we expect to see a lot more


Grafton is a member of Heartache Management, LLC, a company with five other key members. The company owns six other franchise operations across the state, including a Maggie Moo’s in Brentwood and a Quizno’s in Nashville.

“This is the first Maggie Moo’s in Knoxville,” he said. “This is a prime location, which is one of the reasons we chose to locate here at Turkey Creek. It’s easy access for our target customers.”

Target customers, he said, are families and moms with children out visiting the Turkey creek stores.

What makes Maggie Moo’s different from the competition?

“It’s a fun, colorful environment,” Grafton said. “The ice cream is displayed at eye level, allowing kids to see the bright colors and flavors.”

Maggie Moo’s offers a theater room, a glass-enclosed room where customers can watch staff make the more than 60 ice cream flavors featured in a display cabinet at the front of the store.

“We even have a cow dancing at street corners to attract customers,” he said. “One of our employees puts on the suit from time to time. The kids love it.”

Grafton said Maggie Moo’s sells a lot of ice cream cakes, at least three times the volume sold by competitors.

“We’re the only ones who have ice cream cupcakes,” he said. “We have a trademark partnership with Hershey’s and they allow us to use their name. I think that shows their respect for this product.”

The company employs 15 part-time employees, but Grafton declined to say how much they spend in annual payroll.

Grafton serves as a store opener for Heartache Management.

“My job is generally to go in and open up the new franchise locations for the company,” he said. “I open the stores and the other partners see to its daily operations.”


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