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Bojangles’ hatches in Knoxville marketplace


To some, a chicken is just a yard bird. To the customers of Bojangles’ restaurant, 505 Lovell Road, chicken has another name — delicious.

Bojangles’, a franchise location owned by HuffBo, LLC, of North Carolina, opened May 23 and customers can’t stop talking about the food.


“I come here all the time for chicken,” Henry Jackson, a Knoxville resident, said. “It’s got a great flavor to it.”

The flavor, said store manager William “Bill” Baker, comes from a light spice they put on the chicken before it’s fried.

“It’s kind of a Cajun spice, but it’s not spicy hot like most people expect with the word ‘Cajun,’” Baker said. “It creates a flavor people remember.”

Besides the chicken, the Dirty Rice, said Bojangles’ manager Steve Long, is another favorite with customers.

“Customers have said they like the spices used in the meat and rice combination,” he said. “We’ve had some customers buy large amounts of the Dirty Rice.”

Long said one of the attractions to customers is the variety of products Bojangles’ has to offer. In addition to various chicken pieces, customers can order a Cajun filet sandwich or a grilled filet sandwich; Buffalo wings; and a host of side items to spice up an order, such as Cajun-flavored pinto beans, seasoned French fries, mashed potatoes with gravy, green beans or macaroni and cheese.

“When I worked in fast food, I would get tired of eating at the restaurant I was managing,” Baker said. “I never get tired of the products here.”

“What a lot of people don’t associate with us is a breakfast menu,” Long said. “We offer a great breakfast menu starting at five in the morning.”

Early risers can get a start on the day with a Cajun filet or steak biscuit, Bo-tato rounds and hot coffee in the form of a combination meal. For those who need some sugar with their caffeine, Bojangles’ offers fresh-baked cinnamon or the tasty Bo-Berry

biscuits.

“A Bo-berry biscuit is kind of like a blueberry biscuit,” Long said. “Customers will buy them and the cinnamon biscuits a dozen at a time.”

Baker said this isn’t the first time Bojangles’ has made an appearance in the Knoxville area.

“There used to be several of them around the area,” he said. “They were corporate-owned stores, but about twelve years ago they started shutting down. The market couldn’t support them.”

Baker said the Bojangles’ corporate then began to offer franchises. It was a way to expand the business without taking too many corporate risks.

“I’m not really worried about competition out here,” Baker said. “I think there’s enough out here for all of us. We’re not coming here to harm any one else. We just want our piece of the pie.”

 

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