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‘Buy in Farragut’ gets mixed reviews


The town of Farragut has wrapped up its second “Buy in Farragut” campaign, which was held from Friday, Nov. 23, through Monday, Dec. 24, with mixed reviews from its

participants.


The consensus seemed to be that the campaign itself was a good idea, but the community response was less than desirable.

Carole Brailey, owner of Carole’s Interiors, said, “ I didn’t see that a lot of people were actually aware of the campaign and I was surprised at the lack of people that signed up.”

“We did have good cooperation from the town of Farragut. We [Renaissance Office Park] asked to put up a sign down here for all of the [businesses] that were participating and they were very cooperative,” she added.

Sue Stuhl, director of leisure services for the Town, said the response from businesses this year was greater than in the campaign’s inaugural year in 2006. Approximately 50 businesses participated in this year’s campaign, which Stuhl said was an increase of about 20 businesses.

The “Buy in Farragut” campaign is held by the Town in an effort to help support local businesses as well as generate sales tax revenue for the Town. Because the town of Farragut does not impose property taxes on its residents, revenue generated from sales tax helps to fund improvements to roads, parks and other amenities offered by the Town.

Jan Miller, co-owner of Turtleheads Tea and Coffee Company, said though she did not think the campaign was a “grand success” she has high hopes for the future of the campaign.

“I think as more and more people get used to it each year it will build, because, in my opinion, it is a good campaign,” she said.

Miller said she did have more people come in and mention the campaign this year than during last year’s campaign.

“We had a few people come in each week and ask what the weekly specials were,” she added.

Miller said though she does not feel “Buy in Farragut” boosted her sales this holiday season, she will continue to support the campaign in the future.

Other participating businesses, such as Campbell Station Wine & Spirits and Cookies by Design, felt the campaign was a boost to their sales.

Scott Beatty, manager of Campbell Station Wine & Spirits, said he felt “Buy in Farragut” was successful and he felt he had several customers who came in specifically because of the campaign.

Tricia Baehr, owner of Cookies by Design, said she felt the campaign was beneficial to her holiday sales.

“I had several different marketing things going on, so I cannot tell you exactly how much of it was from “Buy in Farragut,” she added.

There are those, however, who do not plan to participate again next season.

Tanna Storie, owner of Healthy Habitz, was disappointed with the campaign’s results.

“I feel as though I wasted my advertising dollars,” she said. “I was very disappointed. I had a 10 percent off coupon [in the farragutpress flyer] and I only received four of those back, and those were from existing customers,” she said.

She added she does not think she will participate again next year.

In a previous interview with farragutpress, Stuhl said she plans to send a survey to businesses that participated in the campaign to help the Town gauge the program’s success and to help with ideas for next year’s campaign.

 

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