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Food City resurrects Kern’s
- Thu, May, 15, 2008
Food City officials announced that customers will soon see the return of Kern’s Bread to the shelves of their supermarkets.
Peter Kern, who was mayor of Knoxville from 1890 to 1891, opened Kern’s first bakery in Knoxville in 1864. The bakery operated from the present Hotel Street Oliver off Union Avenue in the late 1800s until a new building was constructed off Chapman Highway.
Kern’s is bringing back a complete line of white, whole wheat, honey wheat and lite white breads and buns, featuring the original batter-whipped recipe.
A line of baked cakes also will follow, including single-serve snack cakes and angel food and pound cakes. The new Kern’s line will continue to be produced in Knoxville by Sara Lee Bakeries’ Chapman Highway facility. Food City locations will serve as the exclusive Kern’s outlet.
To celebrate the launch, Food City plans to distribute a variety of coupons and implement special promotional pricing to encourage customers to try the newly-resurrected Kern’s product line.
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