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Resident launches ‘green’ Web site

Carol Montgomery, an old Concord resident, has launched a Web directory of “green” businesses,

“The purpose of the Web site is really to be a clearing house for the green living environment,” Montgomery said.

“There isn’t anything I’ve found like it that’s out there … there’s really no way to find [green businesses], especially the little guys who don’t have a big Web presence out there,” she added.

“There are a lot of green business directories out there, but they are usually much more technical and focused on the industry rather than on the clients.

“I’m really focused more on the ordinary person,” she added.

The site launched nationally the day after Earth Day.

“We’re concentrating on Tennessee and surrounding areas, and we’re concentrating on Knoxville because there’s so much going on,” Montgomery said.

“It’s going to be nice to get something going here, and people will start telling each other and it will begin to expand out,” she added.

Businesses can join the site for free, and users can locate each business by zip code or by type of service provided. The site is for-profit; Montgomery hopes to eventually find advertisers or sponsors.

The site, besides providing a directory, publishes the Green Village Green Gazette, a twice-monthly mailing that includes articles about “green” topics.

The “Village Green” name comes from Montgomery’s dream to replace cookie-cutter subdivisions with villages.

“The subdivisions popping up all over the place are taking away the pretty country-side, and I thought, ‘What can I do about that?’ and I thought I could build inner-city villages, proper English villages,” said Montgomery, who owns a home in Yorkshire Dales, England.

“And then it sort of grew from there and that’s where the Green Village Green came from,” she added.

“It’s the perfect time to do something like this, because everywhere you look people are talking about going green. And I’ve always been passionate about it,” Montgomery said.

“And I want it to be hopeful, because there’s so much doom and gloom. We are perfectly capable of turning things around … there’s a lot we can do,” she added.

“It’s time everybody started.”

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