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Kroger unveils new concept


Plans for the October opening of Kroger are back on track.

Farragut Municipal Planning Commission members voted unanimously to accept developer Blanchard and Calhoun’s resubmitted plans, subject to approval of 17 items of contention, during its Thursday, July 17, meeting at Town Hall.


During FMPC’s June meeting Kroger was told it could not obtain a permanent address unless the owners of the adjacent horse farm, Jim and Mary Biddle, agreed to have a walking trail on their property.

The Biddles agreed and Blanchard and Calhoun has agreed to bond the entire trail, both in the [planned commercial development] and across the Biddle farm. Darryl Smith, Town engineer, and Ruth Viergutz Hawk, community development director, will work up a new line of credit amount to include the added trail footage.

FMPC also required the property line between Pleasant Forest Cemetery and the Biddle property be redefined.

Kim Ramsey with Cannon and Cannon spoke on behalf of Blanchard and Calhoun.

“Staff correctly pointed out that there was a discrepancy in the tax map. There has been a lot of research done in the past week with this issue. The Pleasant Forest Cemetery had two surveys completed previously in 1978 and 1998, and the Biddles had a much older survey. All of those have been compared and the line that you see on our resubmitted plan is the line everyone has agreed to that is correct. And that does match the zoning line and that does not create an issue with the zoning map,” she said.

Paul Xjajanka, real estate manager for Kroger Co., spoke to Commission about the Farragut store’s unusual concept.

“We, as Kroger, are extremely excited about this union for the simple fact that this is our first Marketplace store in our entire division. We have responsibility for over 216 stores and this is our first Marketplace store in our region.

“This store is 113,000 square feet, it is the largest store we have. What it is has is an assortment of general merchandise. You will see bedding, picture frames, tables, chairs, linens, you will see some other items that are general merchandise and not grocery-related items.

“It is a big deal, internally, for us to have this and we are really excited about it,” he said.

When asked why Kroger chose Farragut as the location for this new concept store, Glynn Jenkins, communications and public relations director for Kroger, said, “Community relevance is extremely important to Kroger, and we approach the development of each location individually to ensure we provide quality products, services and amenities that best serve our customers in a particular area. Kroger actively seeks opportunities to provide shoppers with convenient locations, quality and variety of products, and lower prices to create a pleasant shopping experience.

“Our staff spends hours researching and selecting potential locations for our new stores. Along with careful evaluation of the needs of Kroger customers in the surrounding area, strategic planning and the design of the facility both play an important role whenever we open a new stores,” he added.

Other Kroger Marketplace stores are located in Ohio.

“Kroger Marketplace stores offer thousands of items — including kitchenware, jewelry, bed and bath items, decorative goods, office and school supplies, furniture, toys and seasonal items — not available at a typical Kroger.

Some of the services and amenities available at the new Farragut location will include an in-store bank, Fred Meyer/Littman Jewelers, a drive-through pharmacy and a fuel center, to name a few. The store will also feature larger health and beauty section and broader selections of perishable grocery items, such as cheeses and olives,” Jenkins said.

 

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