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Mojos Rock Shoppe opens in Renaissance

Mojos Rock Shoppe has opened in Renaissance | Farragut.

Mojos is owned by Joe Pierce, also owner of Hickory Hardscapes in Renaissance.

“There’s nothing else in Knoxville we feel really provides really unique guitars and amps and collectible guitars and amps and high-end guitars and amps,” said Jimmy Overbay, one of the store’s managers.

“We’re going to be carrying some vintage pieces, some unique pieces and some fairly inexpensive pieces as well. We’re going to try to cover the gamut.

“We want to offer a broad spectrum of really cool vintage-style guitars,” he added.

The main room of the retail shop is devoted to showcasing electric guitars, from collectibles and vintage to new and used guitars.

The room is outfitted with leather couches and coffee tables; guitars line the walls.

“We want to be really open with people. We want people to come in and relax and take a load off, and have a cup of coffee, and have fun talking about music,” Overbay said.

MoJo’s carries Italia and Eastwood guitars, “newer stuff that won’t bust the budget,” Overbay said.

“It’s really cool guitars that you can go play on a daily basis. It’s not going to hurt you if you get a ding on it or something,” he added.

“We are expecting a shipment of Bill Nash guitars and Duesenbergs,” Overbay said.

“They’re really, really cool guitars. We’re really psyched about those … Nobody else in Knoxville carries [them].”

The main gallery includes everything from used Gibson guitars to “our highly collectible Fender stuff and a couple of vintage pieces,” Overbay said.

An etched glass window reveals the “high end amp room.” MoJo’s carries Ugly, Crank and Fuchs amplifiers.

In the back of the store is a soundproof sound room, where customers can test guitars and amps.

“It’s designed so you can see what an amplifier can do. If you want to crank up a 51 amp in there, you can definitely do it.

“And you don’t have to worry about a busy atmosphere where there’s 10 or 12 guys playing every style in the world next to you, cranked all the way up,” Overbay said.

“We kind of have a controlled atmosphere here. It’s a little easier to come in and really try a piece out,” he added.

Finally, MoJo’s has a room dedicated to acoustic guitars.

In the future, MoJo’s will be offering guitar lessons on a first-come, first-served basis.

“We’re going to grow into it. Right now, we’re going to keep that kind of controlled,” Overbay said.

MoJo’s is open from 10 a.m. to 8 p.m., Monday through Friday and 11 a.m. to 5 p.m. Saturday. The retailer is closed Sundays.

For more information, call MoJo’s at 865-671-2450.


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