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‘Jake’ finds his way to Turkey Creek

Life According to Jake, a carrier of the “Life is Good” products, has moved its store from Western Plaza to Turkey Creek’s Phase III.

“It seemed there was a lot going on out here and we wanted to be a part of it,” owner Greg Rowe said of the move.

The store opened near Best Buy in early January.

The popular Life is Good brand features a cartoon character, Jake, and his dog, Rocket.

“He is generally doing activities that represent what’s good in life, the fun things about life,” Rowe said.

“They remind us that what’s good in life are the simple things: barbecuing in the back yard or sitting around a campfire or lying in a hammock ... just good, wholesome things.

“Their message is: get out, have fun and enjoy the simple things of life,” he added.

The Turkey Creek Life According to Jake store is separated into several “Life is Good” categories: home products; men’s, women’s, children’s and pet clothing; and bumper stickers.

“The idea is there’s something for everyone and just about every activity in the store,” Rowe said.

“There are just fun things about the store,” he added.

Rowe and his business partner, Charles Woody, own three Life According to Jake stores in East Tennessee: in Gatlinburg, Kodak and Turkey Creek; as well as Little River Trading Company in Maryville.

“When we opened our original one in Gatlinburg, we were one of the first 25 in the nation,” Rowe said.

“We really like the message; we like the products. The quality of the materials is excellent, the quality of the construction is excellent and the message is fantastic,” he added.

“Their philosophy has always been optimistic,” Rowe said, mentioning the Life is Good “half full” category, which features images of glasses that are half full.

“The message is more important now than ever ... there’s a lot of angst going on right now because of the economy ... it’s important for us to remember what’s good about life,” Rowe said.

Bert and John Jacobs remain the owners of the private company, which is franchised nationwide and allows franchise owners to choose the name of their stores.

The Life is Good brand and chain of franchised stores was founded by brothers Bert and John in the early 90s.

“They were college students back in the early 90s and started making T-shirts to supplement their income,” Rowe said.

“Many of the images on those T-shirts reflect those times,” he added.

“Jake’s face is the first T-shirt they made, just his face.” That T-shirt is still available in the store.

For more information, call the Turkey Creek store at 865-671-3589.


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