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Biz Alliance talks ‘special sales events’


Farragut Business Alliance held its second meeting, at which it established three subcommittees, Tuesday, Feb. 24.

“This is our chance to tap into resources here and understand our community,” Farragut Wine & Spirits owner David Purvis said.

Business Alliance attendees were excited about the possibility of establishing special events to draw shoppers to Farragut.

“Why can’t we promote this area?” Purvis asked, giving examples of business owners such as those in Bearden’s District or in Franklin Square, who have banded together to advertise and hold events.

Commercial real estate agent Pamela Treacy, pictured right, said Farragut’s Fourth of July parade was a unique event that could draw shoppers, if a special shopping event or smaller-scale Buy in Farragut campaign were tied in.


“That whole week could be a celebration,” she said.

Purvis mentioned a possible “Taste of Farragut” event to be held in Campbell Station Park, which would feature local restaurants and liquor stores, as well as other businesses selling wares.

Alderman Dot LaMarche supported that idea, saying if it were held after the parade, parade-goers could go to the park to eat. An event such as this would require an ordinance amendment to allow liquor in the park for special events.

“All successful communities that have successful economic development programs have events like that, like what you’re talking about,” Associate Town Administrator Gary Palmer said.

“Those events are critical to draw folks in,” he added.

“We can take the Buy in Farragut mantra and apply that to all these things,” Purvis said of the general idea of promoting Farragut businesses as a whole through special events.

Bath Junkie owner Dale Thompson took the idea one step further, saying Farragut business owners should promote themselves as “districts,” similar to Bearden’s “Shops at Bearden” and “Bearden District” groups.

Purvis agreed, saying Farragut businesses could be divided into Dixie Lee Junction, Kingston Pike, and Turkey Creek districts, among others.

The group elected another subcommittee to work on ideas for possible changes to the sign ordinance. These ideas will be presented to the Business Alliance as a whole, and then, if desired, introduced to the Town.

Phil Dangle, owner of The Shrimp Dock, said the Buy in Farragut campaign was successful because of the special events sign.

“We had a significant increase in traffic … people came in and said ‘Oh, we didn’t know you were here,’” Dangle said.

Purvis made clear he did not want any drastic changes in the sign ordinance, but subtle ones, such as allowing businesses on more than one parcel to have a sign at the entrance of a development.

“We’re not going to want billboards and neon all down Kingston Pike. … There’s got to be a way to compromise without cheapening the feel of the community,” he said.

FBA members signed up for another committee that would bring back possible mission statements to the group for adoption at its next meeting.

Finally, the group discussed possible presenters for future meetings, including commercial and residential real estate agents, school representatives, marketing professionals and Farragut West Knox Chamber of Commerce and Town representatives.

FBA will hold its next meeting at 8 a.m., Tuesday, March 24. After that, the group will meet the third Thursday of each month.

 

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