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Campbell Station Wine has new owners

Farragut residents Gene and Pamela Treacy have taken ownership of Campbell Station Wine and Spirits, the Town’s first liquor store.

Former owners Jean and Joe Fowler applied for Farragut’s first liquor license, and they and daughter Vicky Moneymaker ran the store until this year.

“For us, it’s about the tradition this family started in the community,” Pamela said.

“We’re just really going to try to create the atmosphere and bring it back into a local store,” she added.

The deal was closed in late March, and the Treacys plan a grand-opening in mid-May, after some minor renovations. The store is open now.

The interior will be repainted and reorganized.

“It’s going to look somewhat like a restaurant,” Pamela said of the planned color scheme and atmosphere.

Besides some renovations, the business also gained a new database, in which customers can choose to have their preferences entered so their drinks are always in stock.

“We can keep track of what they like to purchase, and once we’ve perfected this database, we can really make sure we have in stock what people like to purchase all the time, from our monthly and weekly databases.

“Another thing this database does is … if you like trying new wines, and you try something and a month later you can’t remember what it was, as long as you told our employee … you’ll have a journal,” Pamela said.

The Treacys also plan to focus on the liquors and wines “most people drink,” eliminating vast quantities of higher-priced wines in order to allow customers to experiment with new wines.

“We’re going to focus on the category of the wine that most people drink, which is, if you look in terms of dollars, $8 to $20,” Pamela said, adding the store currently is clearing out its more expensive wines, to focus largely on those that are most consumed.

“We really want to help people explore and experience wines, and there is such a joy in doing that.

“When people start trying new things and enjoying it … it’s a great experience,” she added.

According to Treacy, Campbell Station will not focus on the wine dinner aspect of sales.

“We’re not going to focus on the wine dinners. We think the people who are doing it today are doing a really good job.

“We are going to announce a different strategy that will help people explore wine,” Pamela said.

The Treacys don’t consider Farragut Wine and Spirits or Dixie Lee Liquors competition.

“We really want people who are buying outside the town of Farragut who live in Farragut to buy within those three stores,” Pamela said.

In addition to case and sales specials and discounts, the store offers other discounts on select items.

“We offer an ‘F-3’ program, which is frequent customers, friends and family, who get a five percent discount, and … we offer a 10 percent senior citizen discount,” she added.

The Treacys hope to have an official grand re-opening by mid-May..


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