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Schakolad searches for franchisee

Schakolad Chocolate Factory co-founders and chocolateers Edgar and Bernie Schaked are traveling from Florida to keep Turkey Creek’s Schakolad open while looking for a new franchisee.

“There really is no chocolate store like ours,” Edgar said. Schakolad features chocolates made in-store in a European style.

“You can customize just about everything we make,” he added.

According to Edgar, some of the shop’s most popular chocolate sales come from an unlikely source: businesses.

“We help companies really stand out,” Edgar said. Schakolad can produce chocolate logos for use as marketing tools or for salesmen.

“It’s tough, you know, so what can you do to be different than your competitor?” Edgar asked.

“That’s one of the nice things we area able to offer, because, honestly, it’s tough out there,” he added

For real-estate agents, Schakolad can produce three-dimensional houses.

“You go to the closing with something like that, and everyone is going to talk about it, because it’s creative, it’s unique, and who doesn’t like chocolate?” Edgar said.

The store also offers “sweet night out” events, a private two-hour experience.

“We close the store and give them chocolate, of course.

“We teach them how to make chocolate, there are team exercises, we teach them how to write with chocolate,” Edgar said.

“It becomes an upscale, fun event that people can do together as a group … or other groups can bring in their clients instead of taking them out to dinner.

“It’s something unique and different that nobody in Knoxville does,” he added.

The idea has been popular with various business groups, Schaked said, including an accounting firm who treated their accountants before tax season.

The Schakeds are looking for a new franchisee for the Turkey Creek location, 10944 Parkside Drive.

“It’s a great opportunity for people who are people-people, basically,” Edgar said.

“When people come into a chocolate store, they are already happy because they know they’re going to get chocolate,” he added.

“And then we treat them really nice and they leave happier because they got to taste an incredible product.

“There are never any returns,” Edgar said with a laugh.

While Schakolad is being run by the Schakeds, the store’s hours will be from 11 a.m. to 7 p.m., Monday through Saturday.

For more information, call 865-675-2626.


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