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‘Brown bag’ planned

Farragut West Knox Chamber of Commerce will hold a brown bag luncheon, featuring Daniel Monday from Slamdot Inc., a Web design company, Wednesday, Aug. 19.

“It’s going to be kind of a broad discussion on why you need a Web site … and what to have, what an effective Web site should include,” Monday, vice president of marketing, said.

“I plan on going over the top reasons why you need a Web site … and how it can help your business and all the things you can get out of it,” he added.

Search engine optimization would be discussed as well, Monday said, helping business owners’ Web sites emerge from the masses.

Social media such as Twitter, Facebook, linkedin, YouTube and flickr also will be discussed.

“It’s going to be kind of like an intro to Web marketing all around,” Monday said.

“It will include some tips as far as how to use your Web site effectively and how to get effective S-E-O on your Web site, how to tie in social media tools to get traffic to your Web site as well,” he added.

Slamdot is a Knoxville-based Web design and posting company.

“Our tagline is ‘Painless, affordable Web site design,’” Monday said.

“We try to make it really simple for business owners … and be consultants along the way,” he added.

Brown bag lunches are designed to provide continuing education opportunities to Chamber members.

“The idea is to have everyone come … and walk away with three things they can take back to their business and use that day,” Keith Meese, self-described “refiner” of the brown bag lunch concept, said.

“In this economy, we’ve all got to kind of band together, and that, to me, is what the whole brown bag is all about,” he added.

Meese said the Internet and social media are an appropriate choice for a brown bag lunch topic in today’s economy.

“I think the Web is one of a lot of choices that everyone has such as newspapers, such as going to networkings.

“[But] in times like we have now, when there are less and less people to do more and more things, you’ve got to get better at everything,” he added.

The brown bag luncheon will be held at 11:30 a.m., Wednesday, Aug. 19, at an undecided location.

There is no cost, but attendees must register before the event. Drinks are provided; bring your own lunch.

For more information, call the Chamber at 865-675-7057.


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