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Doncaster opens


“Our slogan is ‘Extraordinary fashion for extraordinary women,’” Doncaster associate Melissa Nelson said.

Doncaster, a high-end clothing retailer, opened its doors July 23 at 11327 Parkside Drive, in the former home of Acorn in Pinnacle shopping center.

The Turkey Creek store is an outlet store, meaning its clothing is second season.

“The way Doncaster started out was, they had consultants that went into the home,” Nelson said.

“So basically everything you see when you come into the store [is] what consultants have already shown in the home,” she added.

Doncaster, based out of North Carolina, has more than 2,000 consultants and only nine stores.


“In order to see the new line, you would have to have a consultant come to your home,” Nelson said.

“But because of the quality of the clothes and the timeless way that they are made, they can go from season to season to season,” she added.

The Turkey Creek store gets first pick among the second season clothing, Nelson said, before the clothing goes to warehouses and deeper-discounted outlet stores.

According to Nelson, Doncaster choosing Turkey Creek was no mistake.

“First of all, because they are based out of North Carolina, they want to stay in this region before they spread too far out,” Nelson said.

“They decided to come here to Knoxville because they felt we do have the clientele here that can accompany this store.

“Because, basically, with this price point, you have to have your target audience. They feel that Turkey Creek is that audience,” she added.

Doncaster is open from 10 a.m. to 9 p.m., Monday through Saturday, and from noon to 6 p.m., Sundays.

For more information, visit www.doncaster.com or call 865-966-1833.

 

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