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Chamber plans final Brown Bag lunch

The Farragut West Knox Chamber of Commerce is planning its last Brown Bag Lunch of the year, with speaker Kevin Kragenbrink.

Kragenbrink’s topic will be “Mining Your Market for Gold: Key Strategies for Turning Your List of Suspects into Interested Prospects.”

The Brown Bag will be held from 11:30 a.m. to 1 p.m., Wednesday, Nov. 11, at Tusculum College in Room 107.

Bring your own lunch.

“What most small business owners face is, they kind of have an idea of who it is they want to talk to and what they want to say, but they don’t necessarily know how to turn that list, whether it’s a mailing list or a list of contacts, they don’t know how to turn that into sales,” Kragenbrink said.

He’ll discuss a process for deciding “if the people on your list are actually interested in what you have to sell, and to get them to talk to you about your product or service,” he added.

In other words, it’s changing could-be buyers to … well, just plain buyers.

Kragenbrink compared the idea to prospecting for gold.

“Think of a typical sort of prospector you might see in the movies: the old guy with the beard and the pick-axe over his shoulder, trudging his way through the mountains.

“The biggest fear the prospector had was they would start mining for gold and what they would end up with was fool’s gold,” Kragenbrink said.

“It looks like gold, but it’s not gold,” he added.

Something shiny and metal is not necessarily gold, Kragenbrink said.

“I want to help business owners understand how to look at that group of prospects … and know how to find the people in that group most likely to buy,” he added.

Some of Kragenbrink’s lessons will be:

• How to build a list for advertising and marketing

• How to develop a campaign to find people actually interesting in buying your product

• How to spend more time selling and less time searching for prospects

• How to create and tell a “one-story elevator speech” to open doors

• How to measure and test marketing a lead generation strategies

So what’s a “one-story elevator speech?”

According to Kragenbrink, it’s one sentence that describes what you do and invites your listener to want to know more.

Kragenbrink, franchise partner with Estrada Strategies of Knoxville, said his one-story elevator speech is “Estrada Strategies helps business owners live the dream they started with.”

Estrada is a business coaching firm, working with business owners to develop skills, knowledge and application skills to build their businesses.

The Chamber’s Brown Bag Lunch series events are open to anyone, not just Chamber members, and are free.

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