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Master Battery opens

Master Battery opened its second location in Knoxville just off Parkside Drive in early November.

“We feel like it’s a great market out there and Turkey Creek is a great retail establishment,” president Will Kegley said.

“We felt like it was a pretty good fit,” he added.

The store sells batteries for everything from automobiles to cell phones, lawn mowers to camcorders. They sell traditional alkaline, rechargeable and Sealed Lead Acid, or SLA, batteries. All batteries come with a warranty.

“We’re a battery discount specialty retailer with the service and expertise that goes behind it,” Kegley said.

Automotive batteries “of any kind” are sold on a good-better-best scale, helping customers find a battery that is in their price range and which meets their needs.

“We give you a good selection,” Kegley said.

Master Battery sells cell phone batteries from this year’s and previous years’ phone selections.

“Typically, other cell phone retailers will only carry batteries for the current phone they’re selling,” Kegley said.

“We can find the cell phone [batteries] you need,” he added.

In addition, Master Battery offers solar chargers, booster packs, flashlights and other accessories.

Kegley said he wanted to ensure Turkey Creek’s Master Battery appealed to both the male and female demographic.

“We offer automotive batteries with a free installation while you wait,” Kegley said.

“A service like that is something we’re really catering to. … If your battery is dead, and you need a new one, we want you to think of Master Battery.

“It’s a nice-looking, professional store; ‘I’m not intimidated to walk in there, and they’ll put it in for free,’” he added.

Professional service is important in the store, Kegley said: “Master Battery is not a self-service store.”

The Turkey Creek store, 10958 Parkside Drive, is open from 9 a.m. to 8 p.m., Monday through Saturday, and is closed Sundays.

“Master Battery is a three division company,” Kegley said, with retail, recycling and industrial divisions. A warehouse in Knoxville houses Master Battery’s industrial and recycling divisions.

“We provide recycling services for businesses [and] governmental entities,” Kegley said.

Master Battery disposes of batteries only with EPA-approved smelters, which uses old battery parts to create new batteries.

“The industrial division is our third division: what we do there is we sell and service batteries for fork lifts, materials equipment … anywhere you have to move materials with a battery-powered vehicle,” Kegley said.

Master Battery service technicians can perform diagnostics and service industrial equipment batteries.

Master Battery is owned by partners Ron Holcomb, Chuck Robinson, Mike Reeves and Kegley. They bought the company, operating under a different name, four years ago, adding the recycling and industrial divisions in recent years.

For more information on the retail, industrial or recycling aspect of the company, visit


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