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Pinnacle Bank opens

Pinnacle Financial Partners, 241 Brooklawn St., opened its doors Monday, Dec. 21.

“We identified Farragut early on as a place we wanted to be,” Nathan Hunter, president of Pinnacle Knoxville, said.

Pinnacle, he said, was meant to stand apart from other banks.

“It’s intended to be more than a bank. We call it a full-service financial services firm,” he said.

“Pinnacle National Bank provides any of the services of any bank in the country,” Hunter added. That could include deposit, loan and mortgage services and investment advice.

The bank’s target market, Hunter said, was owner-managed businesses.

“That’s primarily about 95 percent of the market. We will do business with public companies. … And then we’ll market to the consumer,” Hunter said.

“We have every retail product a competitor has,” he added.

According to Hunter, the bank was founded on an idea of customer service.

“We’re built around a service and advice culture,” Hunter said. Most positions in the company require 10 years experience, he added.

Five associates accompany office manager Diane Jones at the Farragut location.

Hunter said the 3,900 square foot modern building was designed to be architecturally different from its surroundings.

“The founders of the company set out to build something different. The building was designed to be different, and noticeably different from our competitors,” Hunter said.

“When you walk inside, most peoples’ thoughts are, ‘This doesn’t look like a bank.’

“We have all light colored woods, modern architecture, contemporary design and a lot of art,” he added.

The building itself has another unique aspect: the Pinnacle Learning Center.

“One of our core values is learning. When you take a senior staff, you don’t need to spend a lot of time training, but you do need to spend time learning,” Hunter said.

Hunter said the center, a conference room, was used mainly for internal meetings, office book club meetings and was open to clients.

“We also offer in our markets what we call ‘lunch and learn sessions,’ where we will host between six and eight [sessions] during the year. We will bring in a speaker or a person of note,” Hunter said.

“We don’t sell anything; we just use it as a service to our clients to demonstrate we’re serious about learning.

“We provide them with access to resources they may not normally have as a small business,” he added.

Office book clubs often read motivational or service culture books in the fall and spring.

“It’s a catalyst for both learning and getting together,” Hunter said.

“It’s part of our core values. … It’s a cool thing,” he added.

Pinnacle Financial Partners was founded in 2000 in Nashville, and went public two years later. Hunter said Pinnacle is the fastest-growing bank chartered in 2000.

Pinnacle “is now a $5 billion bank,” Hunter said.

The company opened its first Knoxville location in 2007. Besides Farragut, the bank has locations in Bearden and Fountain City. Two other locations are planned.

Pinnacle Financial Partners is basically a holding company with a bank counterpart, Pinnacle National Bank.

The bank’s lobby will be open from 8:30 a.m. to 4:30 p.m., Monday through Friday. The drive-thru is open from 8:30 a.m. to 5 p.m., Monday through Friday.

For more information, call Pinnacle at 865-766-3050 or visit


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