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Business Alliance sets goals for 2010

Farragut Business Alliance held its final meeting of the year Tuesday, Nov. 17, with a high number in attendance.

The group discussed their “Buy in Farragut” advertising, which ran in local print media, including farragutpress.

The advertising touts the effects of shopping locally: for every $100 spent in an independent, locally-owned store, $68 stays in the community. In a national chain, $43 stays in the community, and on the Web, $0 comes back to the community.

“Other businesses will want to get involved,” committee member David Purvis said.

The advertising was funded with a Town grant and with donations from individual FBA members.

The more members FBA had, the more advertising they could do, Purvis said, and the less each business owner would have to pay.

“We can fund it at a low cost, sort of like a co-op,” Purvis said.

“And we can do this not just in fall and winter, but all year-round,” he added.

Pamela Treacy and Phil Dangel advocated having quarterly events throughout each year, similar to the Taste of Farragut event this fall.

The group discussed an event around the time of the Dogwood Arts Festival, or perhaps in conjunction with the popular Knox County event.

Another possibility is an event July 2, before next year’s Independence Day parade Saturday, July 3.

“This is the year to do something,” Leisure Services Director Sue Stuhl said, since many businesses are normally closed on July 4.

Another Taste of Farragut event would be planned for the fall and “Buy in Farragut” participation or possible event rounds out the quarterly events.

The group planned its next meeting for early next year.

“It takes a fair amount of work to get an event going,” Purvis said.

Treacy said the group also needed to continue to focus on recruiting new members: even if business owners could not attend the meeting, they could stay involved with the group through e-mail.


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