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Beeler debuts SportsThrive in Farragut

Florida native Josh Beeler has opened a unique counseling center at 141 West End Ave. in Farragut.

Beeler, through his business Beeler Counseling Services, has developed a new concept called SportsThrive, an innovative means of counseling children and young adults through sports.

“It’s an approach my father-in-law and I developed … where we use sports in small groups to engage kids,” Beeler said.

“It’s a combination of counseling and using athletics and special equipment we have here to increase balance, reaction time, coordination and those kinds of things that can really help to build kids’ confidence.

“We have the kids interact and talk about certain things that went on while they were playing, all the junk that comes out when we’re playing sports, how that affected each other, and how that applies to life,” he added.

The SportsThrive program especially allows Beeler to instruct children on self-coaching.

“It’s how to talk to yourself in a way that’s not putting yourself down,” he said.

“We sometimes coach ourselves in a very negative way,” he added.

The West End Avenue site includes a counseling center and play therapy area, as well as a 1,200 square-foot indoor gym that allows Beeler to use many sports and games to engage children.

Beeler said he uses SportsThrive to counsel children and young adults, including in one-on-one sessions, in groups of siblings, or in classes of four to six that are planned to start Tuesday, Feb. 2.

However, SportsThrive is especially successful in counseling children with ADD or ADHD, Beeler said.

“We have a large population of kids diagnosed with ADD or ADHD here in Knoxville. … We are on the path of trying to offer an alternative to strictly medication,” Beeler said.

Choosing Farragut as a location was no mistake, he added.

“I drove out here to Farragut and thought, ‘This is just the perfect place.’ We are right next to the schools; we can be convenient for parents.

“Farragut has a high population of kids that are diagnosed with ADD and ADHD. So I feel we have something to offer this area,” he said.

Beeler is a Licensed Professional Counselor, a graduate of Bryan College in Dayton, Tenn., and The University of Tennessee, where he received his Master’s degree in mental health counseling.

He also spent several years counseling at Wears Valley Ranch, where he co-developed the SportsThrive program.

Beeler, who also has an office at Foothills Christian Counseling in Maryville, operates by appointment only.



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