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ORNL looks for ‘Young and Free spokester’

ORNL Federal Credit Union has launched “Young and Free Tennessee” and is looking for a “spokester” for the generation.

“It’s a wonderful program,” Nancy Ballard, marketing spokesman for ORNL, said.

The “spokester” will use social media to reach out to the Gen Y age group, young adults ages 18 to 25, Ballard said.

That would include weekly blog and video posts, as well as regular Twitter posts regarding financial education.

“It’s got to be primarily on financial education: tips on saving money, bargains and just anything like that, that will help the rest of the Gen Y crowd,” Ballard said.

In addition, the “spokester” likely would attend ORNL FCU events as a representative.

The selected “spokester” would make a salary of $2,500 a month, and drive a Nissan Cube, for the year he or she holds the position.

Applicants must fill out a personal information form, complete a blog post and upload a 60-second video to YouTube.

Application deadline is Sunday, March 7.

A final three applicants will be determined by interview; online voters will vote on which of the three should receive the job.

Online voting will take place from March 15 – 28; the winning “spokester” will be announced April 9.

“And next year, we’ll do it all over again,” Ballard said.

The Gen Y age group is a target audience for many businesses, not just financial institutions.

As Baby Boomers age, Ballard said, wealth will transfer to the 18-25 age group.

“Some studies have shown that will be the largest transfer of wealth in history so it’s important to get this age group well-educated in their finances so they make good, sound decisions,” Ballard said.

“A lot of times, the Gen Y, they don’t want to listen to what older people have to say. They’ll listen to their own group.

“So what we’re trying to do through Young and Free and this ‘spokester’ is get the message out to them about their finances,” she added.

The Young and Free program is sponsored by a marketing company called Currency and is limited to one per state. Other Young and Free programs are in South Carolina, Texas, Alabama and other area states.

The program originated in Alberta, Canada.

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