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Campbell Station Wine marks one year


Campbell Station Wine and Spirits is marking its one-year anniversary under new ownership this month.

“One full year has been a little bit of an adventure,” co-owner Gene Treacy said of the business, which he and wife, Pamela, bought and re-opened little more than 12 months ago.

During the first year, the Treacys have remodeled, redecorated and changed the staff and, Gene said, the culture of the store.

Campbell Station now focuses on more modestly priced wines, and has slowly been selling off its stockpile of very expensive products.

“The reality was, economics was driving less and less and less sales of that product. What we wanted to do, as we started to put our own brand on the store, was start from scratch,” Gene said.


“We wanted to diversify the amount of product, we wanted to remove duplicates … and what that allowed us to do was add probably 300 wines that the old owner didn’t carry.

“We flipped the entire wine room,” he added.

The store carries a large base of wines priced between $10 and $20.

That base allows Campbell Station to begin to carry higher-priced wines at customer request, Gene said.

“We will begin to grow our higher-end wine offerings based on our customers, frequent customers wanting us to carry products they’ll buy in our store,” he said.

“It’s really all about listening to our customers,” he added.

That relationship with customers is something the Treacys said they had not expected.

With a small customer database — largely because five liquor stores are located within a five-mile radius of each other — customers aren’t strangers.

“So you really get to know your customers; that’s the fun part of the job,” Pamela said.

“What really touches our hearts, are that people bring us gifts … a couple of people have given us anniversary cards,” Gene said.

Also in their first year of business, the Treacys have initiated “Second Saturday for Second Harvest,” a wine tasting event held the second Saturday of every month, with donations benefiting Second Harvest Food Bank.

In the five months they’ve held the event, the Treacys estimate “Second Saturdays” have raised about $3,000, which translates to more than 8,000 meals.

Pamela said the next year will see Campbell Station Wine continue with “Second Saturdays” and continuing to grow the business.

In addition, Pamela, who is a member of Farragut Business Alliance and the Town’s Economic Development Committee, said she wants to continue working with the town of Farragut.

“We want to try to be community- and customer-centric as much as we can,” Gene agreed.

Campell Station Wine and Spirits, 707 Campbell Station Road, is open from 9 a.m. to 10 p.m., Monday through Thursday and from 9 a.m. to 11 p.m., Fridays and Saturdays. It’s closed Sundays.

For more information, visit www.campbellstationwine.com

 

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