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Farragut discount card mulled


A Farragut business discount card may be in the works.

A subcommittee of Farragut’s Economic Development Committee met Tuesday, Aug. 24, to discuss the possible project that will ultimately be passed off to the Farragut Business Alliance, a group with many of the same members.

The discount card, similar to a Kroger or Ingles card, could be used in any participating Farragut business. The business would decide the discount or special deal.

“It’ll have to be business by business,” FBA chairman David Purvis said.

Each business would decide the discount because not all businesses can offer the same deals, say 10 percent off, and not all businesses allow “stacking” discounts or coupons.


“You’re asking businesses to do this all the time. You may get some [customer] who comes in every single day [for a discount],” said Town Parks and Leisure Services Director Sue Stuhl, who is serving as an advisor on the project.

The FBA’s next task will be canvassing businesses to measure their reaction to the idea of a Town-wide discount card.

The discount card committee estimated the entire project — making and distributing the cards, plus a marketing campaign — could cost as much as $10,000.

The committee should return to EDC with its status update at EDC’s next meeting, Wednesday, Sept. 1.

 

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