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Town looks to brand ‘Shop Farragut’ time of year


Drivers won’t see any special events signs for two weeks before and after the holiday “Shop Farragut” campaign, Farragut’s Board of Mayor and Aldermen decided Thursday, Sept. 9.

“We’re really trying to brand that time of year,” Town Administrator David Smoak told the Board of the resolution.

The new rules for “Shop Farragut” limit any business entity that could participate in “Shop Farragut” from putting up a special event sign during the two weeks before or after the campaign.

Those businesses also can’t put up a special event sign during the campaign, unless they’re participating in “Shop Farragut.” Those special events include things such as sales, grand openings and ribbon-cuttings.

In order to have a special event sign, businesses will have to sign up for “Shop Farragut,” which is free and open to any business in Town limits. The new rules don’t affect churches, community events or celebratory gatherings, which wouldn’t be eligible for “Shop Farragut” anyway.


But Alderman Bob Markli had concerns about the new limits.

“I support the concept of this; I just want to make sure we’re not throwing up hurdles to people who want to do things in Farragut,” he said.

Smoak said any business still could have a special event sign during “Shop Farragut,” it would just have to be under the “Shop Farragut” umbrella.

“The essence of what this is doing is setting apart the two weeks before and after ‘Shop Farragut,’” Smoak said.

In fact, “Shop Farragut” gives businesses a better chance to advertise themselves, Vice Mayor Dot LaMarche said.

Businesses are allowed four nine-day special events throughout the year; “Shop Farragut” counts as a “freebie” and allows businesses to keep up a sign for six weeks during the peak holiday shopping season.

“I actually see it as a better opportunity for businesses,” LaMarche said.

“So businesses are not neutralized in their ability to brand or advertise their own store,” Alderman Dr. John Williams clarified.

“Shop Farragut,” in its fifth year, will be held from Nov. 20 to Dec. 31.

Markli moved to accept the new limits; LaMarche seconded and the motion was unanimously approved.

In other business, the Board:

• Approved an off-premise beer permit for Dollar General, 11809 Kingston Pike.

According to Leonard Davis, district manager for the Knoxville area, beer sales in Dollar General stores has been tested in other locations in the southeast and has proved successful.

He plans to sell beer at other Knoxville-area stores as well.

LaMarche asked if Davis planned to relocate the store, since she had heard a rumor of that.

Davis said he had no immediate plans.

Mayor Ralph McGill moved to approve the beer permit; LaMarche seconded and the motion was unanimously approved.

• Approved a second change order for a contract for McFee Park Phase II, which includes moving a water line, adding a few sidewalk extensions and adding a spigot.

The change order alters the contract amount to $1,574,068.92, awarded to Christopoulos and Kennedy. Construction is ongoing.

• Approved a new travel policy for employees on second and final reading.

 

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