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The Groovy Pad opens

Former stay-at-home mom Julie Herrell has moved her children’s party business, The Groovy Pad, to Turkey Creek.

“We do parties for children. We also let them come in for walk-in fun,” Herrell said.

Children can come in for “mini groove makeovers” during The Groovy Pad’s regular retail hours. The makeovers are quick hair, nails or make-up applications at various “stations” set up around the business.

“If they’re going to have three or more children, we tell them to make an appointment ... because we want to be able to serve people in a quick manner.

“If they come in with 10 girls, they’re going to be here for a few hours,” Herrell laughed.

Children and parents alike also can shop the retail side of The Groovy Pad, which carries various types of child accessories for dress-up fun.

The Groovy Pad also has “fun stations,” where children can make their own sugar scrubs, lip gloss or lotion.

Besides the walk-in fun, The Groovy Pad hosts parties and even sleepovers for children. The business also houses a diner, a play castle and a stage — complete with disco ball, open to children who come for mini groove makeovers or private parties.

“They can go back and dress up and be a princess or a rock star or a diva or a groovy girl or whatever they want to be,” Herrell said.

While she admits The Groovy Pad is largely geared toward females of all ages, the business also caters to boys.

“We have costumes because a lot of boys come to parties — pirates, knights and dragons and groovy hats and glasses,” Herrell said.

The Groovy Pad relocated from West Town Mall to Turkey Creek Aug. 5, but Herrell said the business started in her basement.

“My daughter had a scout group ... that didn’t have any place to have a slumber party.

“So I just decorated the basement kind of groovy and invited the scout troop over for a slumber party. And we did makeup and nails and had a good time,” Herrell said.

The scout troop leader told Herrell other people would be interested in a party space, and soon Herrell was hosting scout troops and birthday parties in her basement.

“Within a year, it was really clear ... so we moved to Downtown West Boulevard,” Herrell said. From there, The Groovy Pad moved to West Town Mall and then Turkey Creek.

Turkey Creek was an obvious choice, Herrell said.

“When we did a survey of who was coming to the mall ... we found that 50 percent of our clientele was from this ZIP Code. Thirty percent was from the Maryville/Alcoa ZIP Code,” Herrell said.

“So it really just made sense to move out here because ... it’s just as convenient for people to come here as to come to the mall.

“It was kind of a no-brainer,” she added.

Herrell said she had nothing but good experiences since moving her business to Farragut.

“Everybody has been really a delight to work with,” she said.

“I really can’t say enough good things about the people of Farragut,” she added.

Herrell said she hopes to franchise The Groovy Pad, and has had several people inquire about that possibility.

The Groovy Pad’s regular retail hours are from 10 a.m. to 2:30 p.m., Tuesdays and Wednesdays; from 10 a.m. to 8 p.m. Thursdays and from 1 to 6 p.m., Sundays. The business is closed on Mondays.

For more information about the store, 11657 Parkside Drive, call 865-769-4997 or visit


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