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The Cup targets pre-Christmas opening


An iconic Knoxville bakery is opening its second Knox location — this one in Farragut, off Parkside Drive.

The Cupcakery will open around the holidays in Turkey Creek, but customers who love the Bearden location can expect a few changes, including the name of the business.

“We’re shortening the name to The Cup, and we’re offering more coffees along with our cupcakes,” owner Meredith Layton said.

The Farragut location will feature more of a “hang-out” atmosphere, Layton said, as well as more coffee drinks and an expanded menu in the new year.

“We’ll be designed around Turkey Creek, since it’s more of a destination place where people shop and hang out; we designed the store to be more coffee house friendly, where you can come and go and hang out there.

“We’ll have kind of like lounge seating in the front,” Layton said.


“It will be a little bit more of a hangout,” she added.

Layton said The Cup’s new location is the result of multiple requests from Farragut and West Knox County customers.

“We have been hounded for two-and-a-half years,” Layton joked.

“No really, we’ve heard from many of our customers to please open something out west. And Turkey Creek is the logical place to go.

“We’re really excited about it,” she added.

The Cup offers 10 to 12 varieties of cupcakes each day, including classic flavors like the store’s popular Red Velvet Cupcake, and seasonal cupcakes, as well as other sweet treats, including “cakewiches” and “double deckers.”

“Double deckers are cookies, with our buttercream sandwiched between them. And cakewiches are what they sound like, two pieces of cake with our buttercream in the middle,” Layton said.

The Cup also offers specialty cupcakes called “community cups,” from which a portion of the profits is donated to charities.

“This month, for December, it’s Second Harvest Food Bank. And we developed a cupcake that is specific for them. It’s one that’s called The Nutcracker — it’s a pecan praline cupcake.

“And 50 cents from each of those sold goes to the charity,” Layton said.

“And we’ll be doing that at the Farragut store,” she added.

Send requests for Community Cups in writing to the store’s website, www.cravethecup.com

Layton and her husband, Scott, own the two Knoxville-area The Cup locations, a business founded in Missouri by Layton’s sister, Ericka Franck, and her business partner, Nicole Puyear.

The Cup’s holiday hours will be from 10 a.m. to 10 p.m., Monday through Saturday. Normal hours (which will resume in January) are from 10 a.m. to 8 p.m., Monday through Thursday, and from 10 a.m. to 10 p.m., Friday and Saturday.

The Cup is closed on Sundays.

For more information about The Cup, 11525 Parkside Drive, visit www.cravethecup.com, or call the Bearden store at 865-909-9401.

 

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