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Sweet CeCe’s to open Friday in Brooklawn

Sweet CeCe’s Frozen Yogurt & Treats will open Friday, May 6, in Brooklawn Village in Farragut, and franchisee Scott Coop is inviting the community out for a sneak peek the night before.

“We’re going to have an open house the night before we open for business — Thursday, May 5, from 6 to 8 p.m. — where it’s just open to the public, the general community, and everything is free,” Coop said.

“We would love for everyone to come,” he added.

Sweet CeCe’s is a “weigh and pay” frozen yogurt shop.

Customers grab a cup, choose their frozen yogurt flavors and toppings, then pay according to the weight of their treat.

“The flavors rotate on a regular basis. ... Customers can get as much or as little of any flavor, and there’s a ‘swirl’ option on each machine, so they can swirl flavors together, or they can get multiple flavors from different levers all in one cup,” Coop said.

Toppings range from dry options — everything from cereal, nuts and chocolate — to a “cold bar” with fresh fruits and “premium toppings like cookie dough, brownies, cheesecake and pound cake,” Coop added.

Farragut’s Sweet CeCe’s also will have patio seating and a party room for larger groups.

Coop and his business partners — all grads of The University of Tennessee — also own a Sweet CeCe’s in Western Plaza.

“We think Farragut is a great market for this concept. There are a lot of young families who frequent our Western Plaza shop and the same demographic is in Farragut,” Coop said.

“And we wanted to open in Farragut proper, not Turkey Creek, so this is more convenient for the community and more of a community gathering place,” he added.

The original Sweet CeCe’s opened in 2009 in Nashville; the Farragut location is the 25th to open.

Store hours will be from 11 a.m. to 10 p.m., Monday through Thursday; from 11 a.m. to 11 p.m., Friday and Saturday, and noon to 10 p.m., Sundays.

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