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FBA to review sign changes


Farragut Municipal Planning Commissioners had a lot to say about changes to Farragut’s special events permit during a meeting Thursday, Aug. 18, but ultimately decided to send the changes back to Farragut Business Alliance for further discussion.

The changes will affect a Town ordinance that allows businesses and offices to advertise sales, seminars and special events with temporary signs placed near the road. It also would peripherally affect the “Shop Farragut” campaign, which currently allows businesses to place special events signs near the road during the holiday shopping season.

The changes are an attempt to “customize this and meet the needs of our changing business community,” community development director Ruth Hawk said.

Hawk recommended changes that would limit the sign size to 20 square feet, with 25 percent of that to be dedicated to the “Shop Farragut” logo, and that signs be set back 20 feet from the curb.


Signs would only be allowed at businesses and offices in the Town’s commercial zones, and the Turkey Creek Public Market (which has a unique zoning of C2RW) would be allowed to have special events signs as a facility, but not as individual tenants.

“With 600 possible booth spaces, that would just be overwhelming,” Hawk said.

“I think these are great changes,” Commissioner Noah Myers said. Myers also is a principal of Myers Bros. Holdings, developers of Renaissance | Farragut, among other things.

“The [Shop Farragut] program has so evolved that come Thanksgiving and Christmas, it’s like we don’t even have a sign ordinance anymore,” Myers said.

Commissioners recommended Hawk make the special events requirements a bit more stringent so the signs would seem cohesive and part of a program.

“It’d be nice to have some cohesiveness in the background color,” Myers said.

He recommended Hawk mandate the signs be five feet wide and four feet tall and have a navy or white background, with the “Shop Farragut” logo placed in the bottom right corner. Businesses would still be able to use any fonts or text colors and logos they would wish, so long as they comply with the Town’s already existing legibility requirements.

Myers also asked that all signs be erected using a “grommet and studded T-post structure,” rather than by strings or 2x4 frames.

Commissioners also had comments on the “Shop Farragut” logo, which was approved by Farragut’s Economic Develop-ment Committee and Board of Mayor and Aldermen last year.

Commissioner Betty Dick called the logo, which features shopping tags that read “S-H-O-P” with “Farragut” in script below it, “ugly.”

Responsibility for the “Shop Farragut” campaign has shifted from Town staff to the Farragut Business Alliance, which plans to expand “Shop Farragut” into a year-long branding campaign, rather than just a holiday shopping program.

Alderman Ron Honken recommended the FBA “play with [the logo] a little bit.”

By consensus, Commissioners decided to send the changes they’d recommended back to the FBA.

None of the changes they recommended were adopted at the Aug. 18 meeting.

 

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