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‘Shop Farragut’ kicks off Nov. 19

Calling all shoppers: it’s the “Shop Farragut” season once again.

This year’s holiday “Shop Farragut” kicks off Saturday, Nov. 19, and ends Saturday, Dec. 31, under the direction of Farragut Business Alliance’s new executive director, Allison Sousa.

“We are asking residents to think first of our local economy, shop first at our local businesses, and buy first from local companies who give back to Farragut,” Sousa said in an e-mail.

“You can find anything and everything you need locally at affordable prices. In addition, shopping in Farragut gives you the opportunity to develop local relationships and receive personalized service.

“Local businesses value, respect and appreciate your patronage. Over 70 of them thus far have pledged their involvement in the 2011 ‘Shop Farragut’ campaign; now we need Farragut residents to pledge their support of our businesses,” she added.

“Shop Farragut” was an initiative started by the Town in 2006 to encourage Farragut residents to do their holiday shopping at Farragut stores.

“Sales Tax dollars help fund our parks, greenways, roads and services, [and] shopping locally also saves residents time and gas,” Sousa said.

But shopping locally does more than just send Sales Tax dollars back to the Town.

“By shopping locally, you are helping the local job market in addition to the local economy.

“Maintaining, growing and expanding the businesses in the Town also maintains and expands job opportunities,” Sousa said.

And, “We would like to entice additional businesses to locate in Farragut, so being able to demonstrate strong local support for our businesses is a valuable resource in our recruiting toolbox,” she added.

Shop Farragut participants range from businesses providing financial services; food, beverage and groceries; apparel; home furnishings, and specialty products and services.

Shoppers can look for special promotions, discounts and coupons in special “Shop Farragut” inserts placed in farragutpress each week during the campaign, and at


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