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FBA plans out 2012


Allison Sousa and the Farragut Business Alliance board of directors have laid out plans for the coming year.

“FBA’s biggest challenge in 2012 will be the development of its strategic plan, which will also serve as an important piece of the Town’s economic development plan,” Sousa, the FBA’s executive director, said.

“While the ultimate focus of the FBA is economic development, the bigger picture is really about the community as a whole. The bottom line is that you can’t increase the dollars at the cash registers without people living, working, worshipping, playing, volunteering and going to school here,” she added.

In addition to the strategic plan, Sousa said she’d be educating the community about the FBA; increasing membership and participation; developing hospitality and tourism partnerships; hosting meetings, workshops and forums and mentoring new businesses as they go through Farragut’s development process.


“In talking with some of the owners and managers of the newer businesses in Farragut, their perceptions of working with the Town’s processes are ultimately very positive.

“I think it’s important that our community recognizes that the Town is very business-friendly, but it’s even more important that we get that message out beyond our own borders. We need to entice others to locate their businesses here and that begins with positive perceptions,” Sousa said.

The Business Alliance also will continue to host its season special events, including Red, White & Blues, Taste of Farragut and the Holiday Tree Lighting at Campbell Station Park.

“In the short time I’ve been with the organization, it has become quite clear that our special events are very important to both the business community and the community at large. So they will continue to be a huge area of focus for the FBA,” Sousa said.

Finally, the Business Alliance will work to expand the Shop Farragut program, which it was in charge of this year for the first time.

“The Shop Farragut program will be another big project for the FBA in 2012. We hope to expand the shopping campaign into other seasons besides Christmas and possibly add a loyalty component for discounts or specials year-round,” Sousa said.

FBA board members include David Purvis, Phil Dangel, Ginny McLain-Tate, Dan Barile, Darla Berdal, Farragut Mayor Ralph McGill, Town administrator David Smoak and associate Town administrator Gary Palmer.

 

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