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By Business for Business
Meredith Layton and The Cup


What began as a Thanksgiving discussion between two sisters resulted in Farragut’s The Cup.

Meredith Layton and Ericka Frank began plotting The Cup’s Knoxville presence one Thanksgiving several years ago. Frank — who owns bakeries in Missouri and Illinois — began talking with the naturally entrepreneurial Layton about cupcakes being the next “big thing.”

From one Oak Ridge test kitchen to the first all-cupcake bakery in Knoxville later, it was time to come to Farragut.

“From the time we opened in Bearden we had customers from Farragut,” said Layton. “They were always asking us to open here.”

Layton admits that she was initially hesitant about the idea. “The buzz was that starting a business here was really hard,” she said. “We were told it’d take longer and there’d be lots of hoops to jump through.”


Layton’s experience was the complete opposite. “The process of opening The Cup in Farragut was so simple!”

As a result, she is a believer in “letting people know the perceptions about doing business in Farragut aren’t accurate anymore.”

With 10 employees in Farragut, the store is doing “extremely well.” The Farragut location caters to a family-oriented market. “People can walk in and buy a cupcake, and we do a lot of weddings, parties, banquets, and specialty work (custom fondant toppers),” said Layton.

She credits excellent word-of-mouth, a booming text-club boasting weekly freebies, monthly story times and getting to know her neighbors as keys to the Farragut store’s success.

“We try to cross-promote whenever and wherever possible,” said Layton. “We’re all in this together, so why not help one another?”

She also takes every opportunity to let her product speak for itself.

“Community involvement is so important on many levels. Not only does it get our product out there, but it shows that we are vested in this community and that we care about what happens here,” she said.

Layton says of her experience opening in Farragut, “I wouldn’t do anything differently.”

“Farragut has given us great visibility. Everyone has been neighborly and embracing,” she said. “In Farragut, you really feel like they want your business here.”



“By Business For Business” is a monthly column written by Farragut Business Alliance executive director Allison Sousa. For more, visit www.farragutbusiness.com/

 

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