Town to launch branding program this springWhat defines the town of Farragut? What makes us special? What makes us stand out among other cities and towns? Is branding just a logo or a slogan?
A brand is what “they” say about us — when we are not around. So how do we affect what people are saying about Farragut and elevate the regard that residents, tourists and business prospects have for our community?
With the launch of a comprehensive branding program this spring, we hope to answer these and many more questions that will help guide the town of Farragut well into the future. At its Feb. 13 meeting, the Farragut Board of Mayor and Aldermen approved a contract with Nashville-based North Star Destination Strategies. read more