‘White glove’ services for seniors
When Jessica and Hector Gonzalez of Farragut saw their parents having to move, they understood that hardship, and empathy led them to launch their home-based business, Caring Transitions of Knoxville, Jan. 26, 2026.
“We started looking for our parents, and we didn’t have an opportunity to help them because they don’t live in the (United) States; they’re in Mexico,” Jessica said. “In my case, to see my mom, how she stressed over so many things … the process was very stressful, so that triggered our thought, ‘Oh, we can do something for the senior community.’”
While looking for a business to launch this year, they wanted to help seniors and found Caring Transitions, a nationwide franchise.
“Caring Transitions is focused on the senior community whenever they have to go through a relocation, downsizing and (dealing with) real estate. It’s like an integrated business,” Hector said. “Whenever a senior needs to move to a senior facility or downsize, that’s when Caring Transitions enters.”
“We offer a stress-free process because when they are about to start a new stage in their lives, it’s a lot of stressful moments,” Jessica said. “It’s painful because they’re leaving their house and they need to move.
“Usually this process takes months if your children want to do it for you,” she said. “We offer to do it in three weeks — the whole process.
“In the end, we’ll have the house ready to sell … it will be ready for the realtor.”
“We offer not just services; we offer solutions for them,” Hector said. “If they need to just do a downsizing from their current house, there will be a white glove relocation service that they go to the new community or the new place.”



