Business

‘White glove’ services for seniors

Moving from a long, established home most times is traumatic for senior citizens and their families.

When Jessica and Hector Gonzalez of Farragut saw their parents having to move, they understood that hardship, and empathy led them to launch their home-based business, Caring Transitions of Knoxville, Jan. 26, 2026.

“We started looking for our parents, and we didn’t have an opportunity to help them because they don’t live in the (United) States; they’re in Mexico,” Jessica said. “In my case, to see my mom, how she stressed over so many things … the process was very stressful, so that triggered our thought, ‘Oh, we can do something for the senior community.’”

While looking for a business to launch this year, they wanted to help seniors and found Caring Transitions, a nationwide franchise.

“Caring Transitions is focused on the senior community whenever they have to go through a relocation, downsizing and (dealing with) real estate. It’s like an integrated business,” Hector said. “Whenever a senior needs to move to a senior facility or downsize, that’s when Caring Transitions enters.”

“We offer a stress-free process because when they are about to start a new stage in their lives, it’s a lot of stressful moments,” Jessica said. “It’s painful because they’re leaving their house and they need to move.

“Usually this process takes months if your children want to do it for you,” she said. “We offer to do it in three weeks — the whole process.

“In the end, we’ll have the house ready to sell … it will be ready for the realtor.”

“We offer not just services; we offer solutions for them,” Hector said. “If they need to just do a downsizing from their current house, there will be a white glove relocation service that they go to the new community or the new place.”

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Y-12 Farragut recognized for fighting fraud

Y-12 Credit Union, with a branch in Farragut, recently was recognized for its efforts to reduce fraud losses and decreasing manual interventions through automation.

For example, the Oak Ridge Y-12 Credit Union was the recipient of the 025 Cobalt Award, presented by Jack Henry (Nasdaq: JKHY). The national recognition honors financial institutions and fintechs that are redefining service to members and communities through innovation, technology and education, according to a press release from the financial institution.

“Y-12 Credit Union was recognized in the Changemakers category for reducing fraud losses by 93 percent and decreasing manual interventions by nearly 80 percent through automation,” the release stated. “The achievement positions the East Tennessee-based credit union as a leader in protecting members while advancing innovative financial solutions.”

The award was presented this fall at the Jack Henry Connect annual client conference in San Diego, California. Y-12 Credit Union was honored alongside five other financial institutions from across the United States.



 

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business briefs

• For the third consecutive year, Grayson Subaru has chosen Ijams Nature Center as its Hometown Charity for the Subaru Share the Love® Event to help raise funds to expand the Ijams Nature Playscape at Grayson Subaru Preserve and the Mead’s Quarry swim area. 

From Nov. 20 to Jan. 2, 2026, Subaru of America will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide. Donations will support several national charities and more than 830 hometown charities chosen by local Subaru retailers.

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