Business

fab’rik: ‘high style, heart’

Melissa Mauceri, left, fab’rik Knoxville store manager, and store stylist Esmeralda Mendoza look over fab’rik’s outfits from its Asher Collection at its 11375 Parkside Drive location in The Pinnacle at Turkey Creek, which opened June 21.
A new boutique in Turkey Creek has opened its doors to offer “high style with heart.”

The franchise store, fab’rik Knoxville, had a soft opening June 21 at its location, between Clair’s and Sunglass Hut at 11375 Parkside Drive in The Pinnacle. A grand opening is being planned for August.

The store, created by Dana Spinola, founder/CEO and “chief visionary officer,” offers trendy clothes with prices under $100.

“What Dana was trying to do was fill the gap in fashion retail,” store manager Melissa Mauceri said. “Everything that every fab’rik location carries, outside of Spanx Denim line, is always under $100.”

One of fab’rik’s mantras is “High style with heart.”

“Aside from affordability, another thing they strive to do is ‘wow’ every single customer,” she said. “That’s why we have a staff of personal stylists.

“We want to make sure everybody comes in and then leaves feeling more beautiful and more informed than when they came in,” Mauceri added. “We try to do everything we can just to support the community.”

The company has two major projects to fulfill that support.

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Brain Balance expands

Brain Balance Achievement Center of Farragut, which provides a non-medical approach to helping students overcome learning and development challenges, has branched out its services to serve college students.

The center, located in Kroger Marketplace at 157 Brooklawn St., started the new service June 1, said Angel Ogden, franchise owner with her husband, Jeff Ogden.

“All of the centers started taking (students) 18 to 24 (years old), she said. “We used to (only) take up to 17 year olds.

“It was kind of our trial,” Angel added. “We were what we called a summer re-boot, but so far it’s gone so well (the whole franchise) now extended it to where we do it anytime of the year.

“I don’t know that every center is doing it. It’s just an option we now have, so we have decided to do that.

She explained the regular program for children up to 17 years is three days a week, but the college students can come in up to five days a week.

“We do have two sign-ups for this summer program,” Angel said. “It’s eight to 10 weeks. (College students) have access to the program, so it’s more intense.”

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Matlock Tire #5 to open in Valley

Matlock Tire Service and Auto Repair is making a long-awaited expansion into Hardin Valley.

Owner Jimmy Matlock recently announced the company will add its fifth brick-and-mortar store, which will be located along Hardin Valley Road later this year, and expects it will open before the end of 2019.

The move is a culmination of nearly a decade of careful evaluation, as Matlock, along with his older son, Joe, have been following the exponential growth in that community.

“We started looking at Hardin Valley about eight years ago — just driving up and down the road,” said Joe, among the third generation of the family business begun by his grandfather, Joe (for whom he was named) in Lenoir City in 1953. “Originally, we thought we might build on the east side of Pellissippi, but then we started watching the schools and housing just explode in the area.”

From that growth a new customer base began rising, and the Matlocks saw these new clients driving either 6 miles to the Lenoir City location or the 4.5 miles to the Farragut site.

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police reports

• At 10:44 a.m., Wednesday, July 10, a Knox County Sheriff’s Office unit responded to Parkside Drive address in reference to threatening phone calls. Complainant/victim informed officers he received a phone call, with the caller saying he and others had abducted the victim’s daughters. The suspect demanded the victim transfer $1,350 to suspect and threatened to murder his daughters if he did not comply. Complainant spoke with his daughters on the phone and confirmed their safety.

• At 1:57 p.m., Tuesday, July 9, a Quail Pointe Road victim called KCSO North Precinct to a report vandalism at his residence. According to the victim, between Tuesday, July 2. and Thursday, July 4, person(s) unknown sprayed grass killer on a section of his lawn. Victim advised they had this problem back in 2017 but it hadn’t happened again until now. He wanted to file a report in case it escalates to the point it was in 2017. Victim said he had $3,000 in damage.

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