Stitched with success
She held three Sterilite containers full of canvases and a dream that stretched well beyond her new 2,500-square-foot space.
At the time, the entire notion still seemed wild to Nelson, who started an online needlepoint store during the spring of 2025 while she taught Language Arts at Alcoa Middle School.
Two months later, she was ready to quit her job and take the leap in a brick-and-mortar.
“I walked into this space with 2,000 square feet, and I’m like, ‘What am I going to put in here?’” she said. “I looked at the space, and the rent was five times more than my mortgage payment. The entire time, I was like, ‘This is crazy.’”
Yet in the next breath: “I think we should do it.”
More than a year later, Nelson’s gamble on Canvas Queen Needlepoint has more than paid off.
On Saturday, Aug. 15,
the store celebrated its one-year anniversary, and the online brand has skyrocketed in popularity.
While 20 employees hustle to handle daily foot traffic, Canvas Queen boasts more than 65,000 followers on
TikTok with almost 15,000 on Instagram.
“I probably should have planned for this to be bigger than I expected it,” Nelson said with a laugh. “But honestly, I think even me getting this space was me expecting to blow it out of the water. You don’t get a 2,500-square-foot space without betting on yourself. You have to believe some kind of magic will happen, or you wouldn’t be doing this.“



