Shop Farragut officials prepare for holiday campaign
While Santa and his elves finish up production at the North Pole, Shop Farragut officials are hoping area shoppers will look no further than Town limits to check off everyone on their Christmas lists.
To that end, the organization is offering its 2025 “Shop Farragut for the Holidays” campaign — sponsored by Southeast Bank — kicking off Nov. 21 and running through Jan. 1.
“Shop Farragut is excited to kick off our ‘Shop Farragut for the Holidays’ campaign,” Shop Farragut/Farragut Business Association president Candace Viox said. “On Nov. 21, you’ll notice that Christmas is in the air in Farragut and we appreciate everyone’s support while they shop local this holiday season.”
Already, “Many new local businesses have reached out and are eager to participate … while offering fantastic holiday specials to the community.”
The event itself is free for area businesses with a Farragut Business Privilege License, according to Shop Farragut executive director Vic Scott.
Businesses must register and complete instructions and agreement forms by this Friday, Nov. 14, and can turn in the official forms via the www.shopfarragut.com web site, Scott added.
Benefits to joining the campaign include temporary signage at no cost; advertising holiday activities sales and in-store promotions; and reduced price advertising opportunities, including in farragutpress’ “Santa Shops Farragut” which publishes Dec. 3, and has a participation deadline of Nov. 28.
In this special tab-sized publication, Letters to Santa and a coloring book will be intermingled with the business advertisements.
“We underwrite the Santa Shops Farragut in the farragutpress so our local businesses can get discounted advertising in the local paper,” Viox noted.
The signage aspect is designed to benefit all participating businesses but especially those that may be among Farragut’s “hidden gems.”
“We expect [at least] 30 businesses to join our sign campaign, giving those in hidden shopping centers the chance to share their holiday messages with travelers on Kingston Pike,” Viox said.
Participating businesses are asked to “send us your holiday activities/sales/ and in-store promotions, which we will include in our Shop Farragut e-mails, social media posts and on our website,” Scott added.
“Our website will be [continuously] updated with information about in-store holiday events, business discounts, and special offers for visitors seeking valuable insights to support our local Farragut businesses,” Viox added.
“Please take a look at this year’s campaign material and do not hesitate to call us with any questions or ideas,” Scott said. “Shop Farragut wants you to have your best holiday shopping season ever!
“Happy Holidays!”
For more information, please visit www.shopfarragut.com, email Scott at info@shopfarragut.com or call 865-274-6431.
