‘White glove’ services for seniors
When Jessica and Hector Gonzalez of Farragut saw their parents having to move, they understood that hardship, and empathy led them to launch their home-based business, Caring Transitions of Knoxville, Jan. 26, 2026.
“We started looking for our parents, and we didn’t have an opportunity to help them because they don’t live in the (United) States; they’re in Mexico,” Jessica said. “In my case, to see my mom, how she stressed over so many things … the process was very stressful, so that triggered our thought, ‘Oh, we can do something for the senior community.’”
While looking for a business to launch this year, they wanted to help seniors and found Caring Transitions, a nationwide franchise.
“Caring Transitions is focused on the senior community whenever they have to go through a relocation, downsizing and (dealing with) real estate. It’s like an integrated business,” Hector said. “Whenever a senior needs to move to a senior facility or downsize, that’s when Caring Transitions enters.”
“We offer a stress-free process because when they are about to start a new stage in their lives, it’s a lot of stressful moments,” Jessica said. “It’s painful because they’re leaving their house and they need to move.
“Usually this process takes months if your children want to do it for you,” she said. “We offer to do it in three weeks — the whole process.
“In the end, we’ll have the house ready to sell … it will be ready for the realtor.”
“We offer not just services; we offer solutions for them,” Hector said. “If they need to just do a downsizing from their current house, there will be a white glove relocation service that they go to the new community or the new place.”
The couple visits the seniors’ homes, where they will do an assessment.
“We measure; we look at the area; we come and decide what they want to keep and what will fit based on their feelings,” Hector added.
“We do a floor plan for the next apartment or place,” Jessica said. “We help them in the sorting of all their belongings, so we can help them to decide what they can keep and what will fit.”
“We’ll be working with them,” Hector said. “What Caring Transitions offers is day one living.”
“That means when they are ready to move, we are ready to move them,” Jessica said. “We’re going to move them; they’re going to step into their new apartment; and everything’s going to be set up for them.”
“Pictures, dishes, everything they need to have for their new place will be done,” Hector added.
The relocation is one part of the business. The other part is taking care of the belongings that did not fit into the senior’s new home. To do that, the Gonzalezes do a liquidation service for the seniors.
Hector explained Caring Transitions developed CTBids, an online auction platform, along with a professional client intake process and digital in-home estimates.
As such, the company can liquidate all the goods the senior has through that online auction.
“There’s about a million subscribers already in CTBids,” Hector said. “This is a nationwide franchise with 400 territories nationwide.
“Mostly, they are located in California, the East and West Coast and main metropolises. The closest (other) franchise is Atlanta,” he added.
“Of course, some of these goods have sentimental value and some have monetary value,” Hector said.
And, “if we don’t sell all the belongings through the auction website, we do organize an estate sale,” Jessica said.
Then, “whatever is left (after the estate sale and auction), we do a donation, charities or wherever they will have a good use of those belongings,” Hector added.
“So, we are trying to take care and respect of all their belongings.”
“We’re very concerned about working with the senior community and help them because sometimes the children are not living here, they cannot help them or (the seniors) don’t have children or the significant other just passed, and they need to move,” Jessica said. “So, when they are in need of these services we can help them.”
Once the business launches on Jan. 26, they may be reached at 865-978-6645 or by visiting online at www.CaringTransitionsOfKnoxvilleSW.com
